Blog Detail
Good Business Blog
http://www.principledprofit.com/good-business…
Musings on the world-wide movement for ethical business, frugal marketing, and how honesty, integrity, and quality combine with deep relationship building to create business success. By the originator of the Ethical Business Pledge campaign and award-winning author of Principled Profit: Marketing That Puts People First and five other books.
- Added on: Apr 19th, 2008
- Country: United States
- Language: English
- Author: Shel Horowitz
- Listed in: Marketing Entrepreneurship
- Tags: politics Marketing responsible copywriting corruption ethics
Recent Posts
Should Ethics Be Based in Philosophy…Or Practice?
I wanted to share my response in a LinkedIn discussion around ethics (I don’t know if that link will work if you’re not a member of the group). It started when someone asked participants to list a few ethics books they’d found helpf...
Green Press Initiative Reports Publishers with 50% of US Market Now Have Environmental Commitments
Some good news for a change, although their statistic is somewhat misleading: 50% of market share is a looooong way from 50% of publishers. Which is why I changed it in the headline. Anyway, here’s the press release, in full: Book Industry Reac...
Are Kids Really More Prone to Lie than Previously
Here’s a depressing article that says today’s teens think they have to lie and cheat their way to success. Sorry—I’m not buying it! Call me naive, but I’m the parent of both a teenage boy and a bit-past-teenaged girl. Among ...
Ben Franklin: Genius and Contradictions
While visiting Minneapolis, I took in the opening day of the new Ben Franklin exhibit at the Minnesota History Center in downtown Saint Paul. I’ve long ben a Franklin fan. To me, his far-reaching curiosity, big-picture viewpoint, multiple inter...
Obama, International Communication, and the Need to Organize
This is not about politics; it’s about communication style, using a politician as an example. My wife teaches business communication (with a heavy focus on international dos and don’ts), and she and I both give Barack Obama high marks for...
Palin’s Book Trashes Alaska Republican Former Ally: “The Falafel Lady”
Is it possible for Sarah Palin to get any more distasteful? Here’s another example of her viper-like turning on old allies when they cross her, as Geoffrey Dunn writes in Huffington Post: But perhaps the nastiest and most duplicitous passages ...
