Blog Detail
Good Grape: A Wine Blog Manifesto
http://www.goodgrape.com
Good Grape: A Wine Manifesto is a pithy and opinionated wine blog and perspective on current events, culture, marketing and new ideas with a dash of business analysis and the occasional cartoon, viewed through the prism of the wine glass.
Pragmatically idealistic, Good Grape is a wine blog and web site for wine enthusiasts, poets, artists, romantics, lovers, liberals and rock stars. Connoisseurs, collectors and the wine elite might be more comfortable elsewhere.
Recent Posts
Field Notes from a Wine Life – Giving Thanks Edition
More odds and ends from a life lived through the prism of the wine glass … Making the Muse (Follow-up) After I wrote about country and international varietal association marketing last week, I checked out Nielsen Scantrack wine sales data as ...
What is the “New, New Normal?”
Bar none, the one piece of research I look forward to reading every year (and get the most value out of) is the Silicon Valley Bank “State of the Wine Industry” report. Written by Rob McMillan, using plain language that is artfully juxta...
Making the Muse
I’m learning that developing the new darling on the wine scene is one part zeitgeist and three parts effort. Marketing effort, that is. Yes, agencies that do wine PR and marketing, mostly those doing large umbrella campaign work for country ...
Vin de Napkin - If a Politician Paid Lip Service
As related to politics, the phrases “exceedingly complex” and “party faction” have nothing on the wine business. I’m convinced that the wine world is not only a microcosm of our world at large, but also emblematic of o...
What Nascar and Tony Stewart can teach Wine Media
There are two different categories to write about wine topics that will elicit a fervent response – you can write about hot button issues like points scoring or you can write about the navel-gazing three-headed monster known as “online wi...
Life’s Rich Pageant
I must be on every wine retailer email list under the sun—too many to count and the usual suspects, too—K&L, Garagiste and a number of others from around the country. This, of course, is different than the physical flyers, broch...

