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Recent Posts
Be careful, we\'re watching you
Consumer profiling is always an interesting phase of any branding project. And with social media making consumer voices more transparent than ever before ... I'm starting many projects with RSS keyword alerts across news, twitter and blogs. Combined ...
What's next? Well, tomorrow ... arriving ... today
After a recent company blamestorming session I realised that indecision is indeed the key to flexibility. It highlighted again that leadership is one of the single most important qualities every organisation needs to have at the top. You don't have t...
Why be simple when complex will do?
I wrote this list of points often forgotten before presenting ... there's a bunch more, but off the top of my head this covered most of the core points :Entrance strategyA client decides whether they like you in the first fifteen seconds you enter a ...
Branding is dead. What's next?
I haven't written in my blog for a shamefully long time. And as self inflicted punishment, I'm going to see if I can write some deep brand methodology critique centered around overused positioning statements. For anyone else who wants pretty pictures...
Respect? Oops, wrong career. Become a dentist and drill your way to the top
I was recently lunching with my consultant counterparts (distinguishable from creatives like myself for their use of business-speak and symmetrical haircuts) when the topic of a company blog was mentioned. There was a casual accusation as to why I ha...
I don't move to the music, the music moves to me
GeosotalI'm gonna promote my band ... on my design/branding blog. Is that self-defeating self-promotion? Who knows? Either way, the tunes are full of punk/rock/metal angst so if you're angry and also like to apply eye-liner (a logical pairing) this m...


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Posted: August 14th, 2007 | More Reviews From Jurassitol | Report This Comment