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Great Headlines Writing Secrets
http://headlineshortcuts.blogspot.com/
Collection of Ted Nicholas Best Secrets on Head lines Advert Writing and Techniques
Recent Posts
Headline Shortcuts (Part IX)
By now, hopefully, you are absolutely convincedthat the headline by far is the most importantelement in your copy.Once you come up with a great headline, the restof the copy is relatively easy. You simply expandupon and prove the headline promise.As ...
Headline Shortcuts Part VIII
Recently I've been stressing the absolutely criticalimportance of powerful headlines in all your copy.Here is another Ted Nicholas headlines secret. I callthis headline style (number 8 out of 11 headlinetypes):"If...Then"Here are some examples.* * * ...
Headline Shortcuts Part VII
The Success MarginRepetition has long been described as the mother of knowledge. It's so crucially important. That's why I keep mentioning what the late, great and iconic copywriter John Caples said -"73% of all buying decisions are made at the p...
Headline Shortcuts Part VI
The Success MarginI've previously provided you, my dear subscriber,no less than five ways to prepare headlines. (Iactually use 11 different techniques.)Why are headlines so important? Remember, atleast 75 per cent of the buying decisions are madeat t...
Headline Shortcuts (Part V)
Without a great and powerful headline, no matterhow good it is otherwise, your promotion will fail.Absolutely!I don't care how terrific the body copy is.You need a "killer" headline or the promotiondoesn't stand a chance.It's so important I repeat it...
Headline Shortcuts (Part IV)
Please do not forget this, dear subscriber. Seventy-five percent of the buying decision is made at the headline.Today's important Success Margin series featuring Headline Shortcuts continues with an enormously powerful category. I call it Stacked ...


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Posted: December 27th, 2008 | Report This Comment