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Speakonomics! (TM) Four Little Words You Must Know to Make More Money. CEOs, key executives and leaders learn unique tips and techniques for making more money from their speeches and presentations. This is not your typical public speaking blog.
Recent Posts Tagged With 'Marketing'
CEO Vision Leads to More Business
A CEO said to me recently “We win a lot of contracts but I think we can win more.” That’s a gifted person’s way of thinking. I will be working with over one third of the people in his company to help them go beyond good -- to be awesome -- wh...
Speaking about Leverage and Accountability
Two of the least favorite words that populate business presentations are 'leverage' and 'accountability.' How do I know this? Because the majority of business speakers I coach tell me how they hate those words--that is, until they...
Forget 'Best of Breed' in Your Presentation
How many times have you heard a sales or marketing team tell you their solution is less than the best? Has anyone ever claimed to be below industry standard, or poor value? Of course not--these negative statements would be ridiculous.......
Market by Speaking About Your Company Values
What values is your company or department known for? Values are the organization's principles or tenets that never change no matter what happens in the market, the economy or with leadership. Which of these (more than one) are among your......
Use Multi-Media as Models for Your Presentations
What words come to mind when you think "multi-media"? Quick, ever-changing, colorful, active, visuals, sounds, the unexpected... Your audiences live with--have embraced--multi-media in their daily lives. They gravitate to more color, more action, mor...
Sales Teams Win with Atypical Advanced Planning
Just got a call from a company who was given five days notice to prepare for a presentation to win a contract. Given the demands in the marketplace today, perhaps you don't get even 5 days to prepare. Two things......
Public Speaking Mistakes You Should Dare to Make
Mistakes in a speech or presentation? No one wants to make mistakes yet I've realized that there's a lot of value in making a few--from your mistakes, you learn what to do better. Here are three mistakes I have made......
Fill Your Audience with Memories
Once you've written your Call-to-Action and the Key Points that drive your audience to take that action, you can turn to the best part of any speech or presentation. This is the real content, what I call Leading Materials in......
A System for Writing a Business Speech or Presentation
Great business speakers write their speeches according to a system. The benefits are twofold: You have a repeatable process that takes you from start to finish You include all content elements that are important to the audience My Speech Development....
Great Speaking Only Looks Effortless
Did you feel the speaker was speaking directly with you? Were you uplifted and energized? Did you make a promise to yourself to do something immediately? Does your mind drift back to the hour you spent in that speaker’s audience?......
Props in Speeches Create Stickiness
What prop--a tangible thing that you can hold up for your audience to see--can you use to create an indelible message in the minds of your audiences? Business speakers typically put a lot of time and effort into graphic images,......
3 Tips on Taking the Leap to Better Speaking
What's your objection to making a deliberate decision to work on your speaking skills and confidence? Most people offer one of three reasons for not taking action: 1) Too busy; 2) No money; 3) They don't see a need ("I'm......
Speaking to Attract Customers--3 Must-Know Tips
Speaking to audiences of your prospects is the number way to attract them to your company for help to address their problems. But--a big but--the speech you give must be exceptional. Not good or good enough but "out of the......
Get New Business from New Twists on Your Ideas
Not everyone invents Google, Facebook or Amazon, which have generated amazing success from scratch. You can generate success from reinventing existing products and services. Reinvention is the act of creating new products and services for new custome...
Speaking Builds Your Brand If You Break the Rules
What words would you use to describe the companies you regularly do business with? Knowledgeable? Experts in their field? The best out there? The most valuable brand in the world, Coca Cola, markets the joy of life across all localities,......
3 Ways to Jump-Start Your Speech
I was at a gala dinner last week for a great cause. Unfortunately every one of the speakers started the exact same way: "Thank you so much for that kind, generous, and complimentary introduction." Using good manners, the speakers turned......
Marketing Success Using Speaking and Promotional Products
Reading the lists of the top 10 promotional products and the top 10 buyers of these items, I see clear opportunities for generating more leads than ever by asking the audience to use the promotional products during your speeches and......
Reduce Your Fear of Speaking - 3 Tips
Are you happy to talk about others' contributions and achievements, but not about your own? Do you allow yourself to make mistakes doing your work, but think speakers must never make mistakes? Have you thrown together a slide deck just......
Sticking Your Brand in Your Audiences' Minds
Stop giving away your promotional products! Promotional products are an easy and inexpensive way to keep your company top of mind. A mug, a pen or a magnet is in view daily and you hope they cause your clients or......
Buzzwords that Say: Boring!
I love the 15 business buzzwords we don't want to hear featured in the April 2009 issue of Inc. Magazine. These are worse than jargon. They are so overused and abused that they stain the speaker with their residue. Here......
Entrepreneurship Evolutions by Jim Collins
Jim Collins, known for his books Built to Last and Good to Great, speaks at length in the April 2009 issue of Inc. magazine. He offers that there have been 5 evolutions in entrepreneurship over the past 30 years. The......
Attitude Counts When You're the Speaker
You've read a lot about having a positive attitude when you're in a leadership position. Your attitude will be caught by others so you must make it an upbeat one. Jeffrey Gitomer says "not so fast!" In his article about......
How to Find Audiences of Your Prospects
You're ready to begin using speaking as a marketing tactic. You've got the title for your 10-20 minute speech and you know who your best prospects are. How do you find the places they gather and how do you get......
Start Thinking You're a Business Speaker
CEOs and key executives speak to people every week and yet they don't think of themselves as speakers. It's time to recognize that you are a speaker so you can become brilliant at it. A 'business speaker' is anyone who......
Speaking - A Virtually Free Marketing Tactic
Marketing’s purpose is to generate leads for the sales team. When a prospect asks for more information, or invites you over to “show us what you can do for us” you’ve generated a lead. Every one of the typical marketing......
Marketing through Speaking - What Should I Say?
You are not officially "in sales" or even expected to do any marketing for your company. If you ever--yes, ever--go out in public with your business hat on, you are marketing. Why not accept that, and make it worthwhile? Everyone......
Public Speaking - Showcase Your Strengths to Generate Sales Leads
The same old business speaking things never really worked and now you cannot risk turning people off by using them. You need a business speech and presentation design approach that accomplishes three key results: Attracts the audience Mobilizes the a...
Three Tips for Simply Amazing 10 Minute Speeches
A simply amazing 10 minute speech can generate requests for more information, giving you a very warm lead that you or your sales team can build upon. Amazing is the key word here: no laundry list of your services or......
Marketing - Reaching Your Prospects
Two things come to mind about marketing: that is is very, very different from sales and that it makes sales easier when done well. Different from sales: Selling is a transaction. The buyer pays you for your product or service.......
Marketing - Short and Powerful Marketing Presentations
There's a great saying: "I didn't have time to write a short letter so I wrote a long one instead." When you are speaking to prospects, be sure you write the short letter! Why is it harder to write less......
