Recent Posts
Guerrilla Promotions
Return To Blog Listing
Each day, people think up crazier and crazier ways to advertise their products, services, and ideas. Guerilla marketers use promotional products and creativity to make sure their messages stick in the minds of the public and influence their behaviors
Recent Posts Tagged With guerrilla marketing
-
McDonalds Does Street Art
I came across this picture on this blog, and I couldn't help but laugh. It doesn't explain what it is, but it's clearly a guerrilla effort put forth by McDonalds somewhere in Asia. I hope they threw some promotional T shirts or backpacks on statues o...
-
Fresh Idea From Mentos
Mentos Guerilla Marketing - video powered by MetacafeThis great guerrilla promotion from Mentos was a very clever way to promote gum. Let’s talk about distracting! Not only was there a gigantic face on the ground but it seemed as though the p...
-
Pixel Dog
(Via: ACDE)This guerrilla marketing endeavor in Berlin is great use of the outdoors and of “man’s best friend” in order to promote cameras. Meister Camera wanted to show how their cameras are the best for photo resolution so they built a dog o...
-
The Water Raft Tactic
Here is another example of a water related global warming warning.In this guerrilla marketing campaign, you can see the use of lifeguards, inflatable rafts, and life jackets, in order to promote the fight against global warming. If you weren't alrea...
-
Jewelry Promo That Sticks
(Via: Adverblog)Here is a great example from Natan Jewelry Shop (Sao Paulo, Brazil) of guerrilla marketing. The company did a great job using promotional stickers or decals in order to show their female target market how beautiful the jewelry would ...
-
Guerrilla Marketing From Nivea
This is a cool guerrilla marketing endeavor from Nivea who wanted to show the effectiveness of their cellulite cream. The dimples on the couch are a great way of representing the lumpy skin found on cellulite laden thighs or buttocks. The couches w...
-
Custom Officials Can Do Guerrilla Marketing
Just came back from an international escapade, huh? You do know it’s a crime to bring over alcoholic beverages with more than 70% alcohol content or exotic souvenirs like plants and such, which is not only a criminal act but that action wrecks the ...
-
Have You Ever Heard of "Kentucky Fried Cruelty"?
(Via: PETA 2)PETA, an animal rights group, is always known for their in-your-face approach in getting their opinions heard about animal welfare and animal cruelty cases. PETA has a college division (PETA 2) for activism on campus.Back in late Septemb...
-
The Art of Collaboration and Guerrilla Marketing
(Via: Live Journal)Argentinean artist Leandro Erlich draws a thin line between reality and illusion in his creative pieces. His perspective would be an awesome addition to a guerrilla marketing campaign. For example, his work “Swimming Pool” (s...
-
Smooth as an Egg
(Via: Marketing Alternatif)This guerrilla marketing campaign is from Schick Quattro who amazingly combined promoting personal care, shaving products, looking kempt, and food with effective guerrilla marketing! The various expressions are hilarious fr...
-
Vending Men
Wow, this is just plain funny! A vending machine that dispenses men according to your tastes/choice. Yes! Actual men come out! This guerrilla marketing venture definitely takes promoting matchmaking, dating, and female centric marketing to a whole n...
-
Bike Safety
Promoting the safety for bicyclist is imperative especially in a super busy, taxi-laden city like New York. This guerrilla marketing endeavor was done for NYC Bike Safety Coalition called LOOK NYC in order to raise awareness of bicycle lanes. The b...
-
International Guerrilla Marketing Feature: Breeze Excel Detergent
(Via: Ads of the World)This is a clever guerrilla marketing venture from Breeze Excel, a laundry detergent company in Thailand. Not only are sample a good way of getting people curious about your product but samples and a witty guerrilla marketing c...
-
Window Shopping With Ralph Lauren, Literally!
(Via: USA Today)This is truly a combination of technology and guerrilla marketing!Window shopping is definitely an activity I do DAILY! But Ralph Lauren has taken the concept of window shopping to a whole new and different dimension with touch sensor...
-
Guerrilla Marketing Feature: Axe
So is the art of seduction simply gotten from body spray? In this guerrilla marketing campaign, Axe shows the lure of hygiene! Smelling this good can be quite dangerous! :o)...
-
Guerrilla Marketing Feature: Nationwide Insurance
Nationwide Insurance is known for their infamous catchphrase, “Life comes at you fast” so using guerrilla marketing to capture their motto was quite an eye catching feat.The insurance company features bright green paint falling from the buildings...
-
Gentle Guerrilla Marketing
Virgin Atlantic decided to illustrate the great care their baggage handlers took when dealing with fragile and delicate packages. This promotional campaign is a cool illustration of subtle yet effective guerrilla marketing. Creative marketing within...
-
What’s Cooking in the World of Guerrilla Marketing?
How did a new cooking school in Zurich called Hiltl publicize its grand opening? They used guerrilla marketing, plenty of dry ice, and oversized kitchen products in order to promote enrollment throughout the summer! The dry ice concoction emulated st...
-
Guerrilla Marketing For Love
The following wanted poster shows how guerrilla marketing can be funny, clever and charming. Time Out New York has a singles feature section of their website, which houses a forum for learning about dating and single life. The wanted ad definitely ...
-
Think like a Guerrilla: Guerrilla Marketing during a Recession
(Via: Direct Daily)Is guerrilla marketing recession-proof? Unconventional marketing projects are great when working on a limited budget. Limitations and financial restraints initiate the need for resourcefulness and creativity in order to interact w...
-
Social Advertising: Are You Game?
(Via: Adverblog)In an effort to keep youth away from smoking, a New Zealand based organization called Not Our Future created a game called Kiss Off whose premise is to avoid peer pressure in regards to smoking; avoid the smokers in the game and you g...
-
Combing Guerrilla Marketing
(Via: Business Week)I like this gigantic comb in the telephone cords idea! The tangled phone lines definitely look a lot like tangled strands of hair so Procter & Gamble did a great job incorporating this aspect of Bangkok’s streets with introducin...
-
Spiderman Guerrilla Marketing
Spiderman, Spiderman, Does whatever a spider can Spins a web, any size, Catches thieves just like flies Look Out! Here comes the Spiderman.…Shall I keep singing? I believe a gigantic version of Spiderman climbing up a large residential building is ...
-
Who’s Beefin’? Burger King vs. McDonald’s
This funny Burger King ad is the closest guerrilla marketing attack I could find between market leaders. Not only is the message “It just tastes better” straightforward but the ad also shows McDonald’s mascot clandestinely ordering at Burger K...
-
The Giant Puzzle Campaign
Talk about a difficult puzzle! Ravensburger, the manufacturers of many popular puzzles and games, recently launched a billboard campaign in Berlin, Germany to promote sales of their 1001 piece puzzles. The boards are shaped like puzzle boxes an...
-
Deep Sidewalk Ad
This sidewalk advertisement was part of a guerilla marketing campaign for Médecins du Monde (Doctors of the World) in France. “Doctors of the World” is an international humanitarian organization whose motto is “Health is a human right.” Du...
-
Which Joe Is It?
(Via: Dunkin’ Beat Starbucks)Nope, this blog post isn’t about Joe the Plumber! It’s about a good ole cup of joe (or coffee in lame terms). In a recent national guerilla marketing endeavor, Dunkin’ Donuts implemented a blind taste test for co...
-
The Economist Puts a Twist on Guerrilla Marketing
The Economist definitely understands the power of guerrilla marketing and promotions, and they're getting better and better at it as time goes on. Take a look at the latest promotion from their their "Get a world view" campaign. In order to illustrat...
-
Zoo Animal Cage Match: Guerrilla Meets Chicken
Today I was snapped out of my usual morning walk-to-work daze by an enormous inflatable chicken! Actually, it was a person in an inflatable chicken costume, gesticulating wildly and beckoning passersby to take flyers for the Texas Rotisserie & Gr...
-
Hot Air Balloon Show Is A Great Place for Guerrilla Marketing
A friend of mine recently went to the hot air balloon show in Albuquerque, New Mexico. She was showing me some of her pictures and it made me think how great of an opportunity this event was for a guerrilla marketing campaign.There were so many grea...
