Blog Detail
Guerrilla Marketing for Consultants
http://guerrillaconsulting.typepad.com/
Marketing discussions by the authors of the book Guerrilla Marketing for Consultants, Jay Conrad Levinson and Michael W. McLaughlin.
- Added on: Oct 8th, 2004
- Country: United States
- Language: English
- Listed in: Marketing Business Innovation
Recent Posts
"We Have a Problem"
We all face sticky situations and cranky clients--they go with the territory. It's not tricks or tactics that help you meet those challenges, but a mindset of healthy respect for your client and yourself, and a focus on the interests you have in ...
The Human Face of Unemployment
Last week, the US Department of Labor reported that more than 15 million people in the US were out of work, some of them for a very long time. Being among the ranks of the unemployed, especially if you've been laid off, takes an enormous t...
This Month in Management Consulting News
"Clever people are the ones who create disproportionate amounts of value from the resources their organizations make available to them." - Rob Goffee Rob Goffee is a Professor of Organizational Behavior at the London Business School. He'...
Presentation Slides: Send Me a Proposal
The sales proposal is one of the most widely used (and abused) tools for selling services. It’s easy for prospective clients to request proposals, and many consultants are quick to agree, even if they think the chances of winning the work are slim....
When a Greeting Card Is Not Enough
It's getting to be that time of year again. Before long, the postal services will be flooded with the annual onslaught of greeting cards and gifts professionals send to their clients. There's nothing wrong with remembering your clients this w...
The Information Advantage
Consultants often define their practices by the services they offer to the market. Some might describe themselves as problem solvers, change managers, business strategists, or technology specialists, to name a few. Thinking about what you do in those...
