Blog Detail
Half Rose Blog
http://www.halfrosemarketing.com
Integrated Marketing Strategy, Social Media for Lead Generation, Corporate Online Communities for Customer Lifecycle Management, and Web 2.0 Product Management
- Added on: Jun 5th, 2009
- Country: United States
- Language: English
Recent Posts
What We Know About the Social Enterprise for 2010
As we wind down 2009, I have had a few moments to think about where we are going with this whole enterprise social media, online communities, social marketing, etc. So, here are my “true-isms” for 2010: 1. Marketing via Social Media is be...
When Marketing Goes Too Far
I had coffee yesterday with John Caslione discussing his new book that he wrote with Philip Kotler called Chaotics: The Business of Managing and Marketing in The Age of Turbulence. As we were discussing the “New Normality” (www.chaoticstr...
A Tale of 2 Marketing Programs: Social Media Versus Search Engines
Social media is going to take budget dollars away from search engine marketing. Already is in many major brands. Simple economics are driving this transition. If a major ecommerce player is spending 50% of their budget on search engine marketing, web...
2010: The Perfect Social Marketing Storm
So, if you believe 2010 is the year of the return, forget the “u” shaped recovery, etc. We are talking the “V” shaped RETURN.” The tsunami of pent of demand, the rise of social marketing as a recognized marketing channel...
The Blatantly Obvious Three Gets of Social Media
As we meet and greet in the world as evangelists for a strategic management approach to incorporating social media into business, you readily identify other folks who “get it”. They describe themselves as “get it” people and t...
Note to Social Media Platform Vendors: Consodidation is Coming
As we have been ramping up the platform selection process for several clients, it has become obvious that some of the vendors are struggling. I can’t speak to their financial situation, but I can speak to the frustration that we have with many ...
