Blog Detail
Heidi Allen Online
http://www.heidiallen.id.au
Information, Publishing and Innovation in health. Looking at applications of social media in health and publishing
- Author: Heidi Allen
- Listed in: Social Networking Medicine
- Tags: health social networking publishing social media digital strategy
Recent Posts
Google Labs – the Social Graph
Google is noting our connections and friendships online, not just our content. I am no developer (not even close) but I like the principle here which is that our online connections count. Google Labs on the Social Graph API : Build critical mass on ...
Developing a Digital strategy 007 – Practicalities for managers
Incorporating Social Media into your Company’s strategy The main message here is: Don’t use Social Media as a bolt-on to someone’s day job. It will get unbolted as soon as things get too busy. Better to make social media part of someone’s job...
Developing a Digital strategy 006 – Practicalities what to do
So you are about to start with this ‘online stuff’ for real. Here are some practical how to’s on the first basic steps which when set up will save you some time, keep you up to date with the sites you are following and enable you to share infor...
Developing a Digital strategy 005 – Practicalities, Questions to ask
Questions to ask when developing a Social Media strategy 1 What are you looking to achieve? Are you looking to achieve more traffic, unique page views, leads, direct sales, greater brand awareness, conversions, brand engagement, other? How is spendin...
Developing a Digital Strategy 004 - Examples of Social Media Policies, Kodak
Kodak have an extensive and clear social media policy for their employees, and have managed to embrace social media in a way few companies have yet done. Extracts of their policy: Kodak Social Media Policies We developed a social media policy for K...
A Twitter Song
Thanks @laikas - great thing to tweet...
