Blog Detail
Helpinthecity's Copywriting Blog
http://www.helpinthecity.com/blog
Kate Naylor's a professional copywriter, editor and direct marketer with 19 years' experience. Her blog gives readers common sense, useful, practical advice and tips about how to get the most out of the written word.
- Added on: Jan 17th, 2008
- Country: United Kingdom
- Language: English
- Author: Kate Naylor
- Listed in: Copywriting Marketing
- Tags: SEO copywriting editing freelance direct marketing website content
Recent Posts
Don’t let caveats muddy your sales proposition!
Caveats are insidious. Don’t let them take over your sales message. It is best to avoid caveats altogether. Why? caveats interfere with your sales proposition reading is a challenge because your flow is constantly interrupted by irrita...
Exploring Swedish uncovers fascinating parallels
…for freelance copywriter and word geek! I’m always thrilled when I spot a connection between languages. I’ve just discovered Wallander, the Swedish crime thriller series. The subtitles are a revelation. It’s amazing...
Conversion analysis – good copy converts visitors to buyers
You want your online business to boom? Simply stuffing your copy with keywords isn’t good enough. Too many people forget that visitors aren’t customers. You can attract a million visitors a day but if none of them buy, what’s...
Does Twitter deliver real business benefits?
Sometimes the benefits are crystal clear. In the autumn my host disappeared off the planet for a week and all my sites went down. The host phone number was dead and they weren’t answering emails. I’d been with them eight ye...
Spinning goes bad, directory descriptions go mad!
I’ve mentioned spinning software a couple of times before. It takes a piece of copy, say a press release or article. Replaces the similies. And swaps paragraphs around. The result? Multiple versions of the same piece that differ enough to ...
How to identify long tail phrases
Five ways to help you identify long tail phrases Analytics software: Either use a dedicated programme or analyse your data yourself to find which long tail phrases people are currently using to find you. Bear in mind you need a decent chunk of da...
