Blog Detail
Hi-Tech Communicator
http://hightechcommunicator.typepad.com/
Helping technology companies improve their marketing communications to more effectively move prospects and customers through the sales cycle.
- Added on: Nov 5th, 2009
- Country: United States
- Language: English
- Author: Cheryl Goldberg
- Listed in: Marketing
- Tags: marketing strategy copywriting b2b marketing business marketing software marketing marketing communications
Recent Posts
Three Lessons About High-Tech Marketing from a Restaurant Marketer
My business partner, Dan, and I recently went to an American Marketing Association event where we met a guy who helps restaurant chains all over the United States improve their marketing results. He spoke at length about his business. Much of ...
Email Marketing Writing Best Practices Series: 11 Ways to Improve Your Landing Pages
Your customer or prospect has successfully run the gauntlet. Your subject line, from line, and preview pane have enticed them into clicking on your email. Now they’re intrigued enough by your email teaser copy to click on a link to download your of...
Email Marketing Writing Best Practices Series: Optimizing Your Preview Pane
So far, this blog series has talked about the role of the subject line and the from line in getting people to open your email message. But there’s a third element that will tempt people to open your message. That’s the preview pane. The preview ...
Email Marketing Writing Best Practices Series: Making the Most of Your From Line
In previous posts in this series, I talked about subject lines and how they’re the most important part of your email marketing message. After all, up to five times more people see your subject line as will see your message. But there’s one other ...
Email Marketing Writing Best Practices Series: 18 Do’s and Don’ts for Message Body Copy
Once you’ve written the ideal subject line, from line, and preview pane to pull people into your email message, your job has only just begun. Now you need to use the teaser copy within your message to encourage your prospects and customers to click...
Email Marketing Writing Best Practices Series: 5 More Subject Line Tips
Because subject lines are the most important content in your marketing emails, they have to be good. So it’s not surprising that subject lines have received plenty of analysis. This series presents the highlights. Last time, ...
