Blog Detail
Hip 2 Esquared
http://hip2esquared.wordpress.com
All about Web2.0, Public Relations, Marketing Communications, Social Media and Word-Of-Mouth
Recent Posts
Public Relations & Social Media: Important tools for 2010
A survey undertaken by Vertical Response in the US found that small business owners ranked PR and social media marketing amongst the most important tools for success in 2010. More than two thirds of respondents planned to increase their use of email ...
More youth Twittering
According to an eMarketer article new research has shown that more young people are using Twitter. Pew Internet and American Life Project results show 33% of online adults aged 18-29 use a status updating service such as Twitter. The 30 – 49 ag...
Farmers Union toughens up. Now can we?
Picture: Matt Turner, The Advertiser Came across a news piece the other day in The Advertiser about the new ad campaign for Farmers Union Ice Coffee. The slogan “We’ve toughened the F.U.I.C up” has received complaints about the use ...
Good old customer service
I’ve just returned from holidays and was surprised to come across some good old-fashioned customer service whilst I was away. I stayed at McCracken Country Club in Victor Harbor in South Australia. After finding the accomodation on Wotif.com I ...
They may not be talking online but they want to see you there
Flickr: Seattle Municipal Archives A new study by the University of South Australia (UniSA) has found that 83% of people preferred conversing with others using traditional forms of communication such as face-to-face. The study compared word-of-mouth ...
Consumers are listening to Social Media…but are companies??
New Aussie research from RightNow Technologies conducted by StollzNow Research shows that 23% of Australians have not used a company based on negative comments they have read on Social Networking sites about them. The way Social Networking is these d...

