Blog Detail
Idea Driven Marketing
http://www.ideadrivenmarketing.com
Authored by Patrick Di Chiro, Chairman, Founder and CEO of THUNDER FACTORY, IdeaDrivenMarketing.com examines the convergence of marketing with politics, culture, society and the global economy. This blog offers timely commentary as well as practical advice and strategies on how to improve your marketing in a world that increasingly is digitally centered.
- Added on: Oct 24th, 2007
- Country: United States
- Language: English
- Author: Patrick Di Chiro
- Listed in: Marketing Public Relations
- Tags: new media big ideas integrated marketing thunder factory thunder group patrick di chiro
Recent Posts
In Praise of Fine Beer and Ale!
Of course, I am talking about the good stuff, not the fizzy, alcohol-infused water created by the American, Brazilian and Belgian mega beer companies to drown the world’s sorrows (or whatever). I am talking about carefully and lovingly brewed b...
Want to Create a Breakout Brand? Start With Originality
One of the most frequently used — and consistently wrong — marketing strategies is to copy what other marketers have already done successfully. This copy-cat marketing approach is as old as the profession itself, and usually not terribly ...
My Monthly Media Musings
Don’t you just love what’s happening across the media world these days?! What with the crazy characters lighting up various media channels and the massive changes wrought by technology and changing consumer tastes, these are certainly int...
Are Crowds Really So Smart?
A pretty interesting discussion (some might even call it a food fight!) has sprung up on various blogs regarding the subject of "crowdsourcing" in the advertising/marketing agency business. The spirited discussion was catalyzed by the launc...
The Future of Football Takes a Serious Blow to the Head
In my most recent post I wrote that the "future of advertising" was pretty much assured because of the deeply symbiotic relationship between advertising and football. As long as football continued to command such fanatical devotion in the U...
The Future of Advertising = Football
There has been a lot of discussion recently about the future of advertising — at least of advertising as we know it. Given the massive changes in media, the rise of digital communications, and big shifts in how people consume and use media (and...
