Blog Detail
Ideas in Motion
http://33interactions.com.au/33blog/
Ideas in Motion is the blog for 33 Interactions. Who is 33 Interacitons? We create marketing strategies for mass audiences but speak to them one by one. There is a 'new consumer' out there today and traditional marketing is no longer relevant to them. They know too much, seek more experiences, have less time and want more choice.We are the agency for the 'new consumer'. We are strategic brand architects. We synchronise brands with empowered consumers. We are here to reinvent marketing.
Recent Posts
Augmented Reality
Augmented Reality (AR) and its uses for marketing are one of the most exciting marketing-related topics of today. It is quite clear that the possibilities are huge, but so far there are yet to be any really far reaching AR campaigns even though the ...
Ideas for a New Marketing World: Day 86
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Levels of Competition
As far as competition in the marketplace concerning products and services go, it is not so simple as to say that companies A, B and C are our competitors. One must be aware that competition exists at different levels. This is something often overloo...
Controversial Ads: For better or worse?
At times advertisements companies create end up being wildly controversial and almost immediately pulled off air. And yet, in the world of YouTube today, these ads arguably do more good than harm to the company’s public image. While outrageous at ...
Ideas for a New Marketing World: Day 85
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Commercial Kids
Research suggests that children develop preferences to certain brands when they are young. Starting from the brands on the packages of baby food they are fed to their mum and dad taking them to McDonald’s and giving them Barbie dolls. Children are...

