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IIPM BEST BUSINESS SCHOOL
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IIPM's management researches, encapsulated in our journals (4Ps, Strategic Innovators, Human Factor, Need the Dough, India Economy Review) are benchmarks of learning for corporate India.
Recent Posts
BSNL resurrects…
Mahindra holidays’ initial public offer (IPO) seems to have revived the moods of many. So much so that Bharat Sanchar Nigam Ltd. (BSNL) is once again planning to bring its $10 billion IPO to floor. BSNL had announced last year to come out with its ...
INDIA’S BEST SERVICE COMPANIES
METHODOLOGY Okay... here’s how 4Ps B&M and Indian Council of Market Research (ICMR) went about this most exhaustive survey (with a whopping 8,825 respondents) to arrive at the list and rankings for INDIA’S BEST SERVICE COMPANIES. For the reco...
PRATHAP SUTHAN, NCD, CHIEL COMM.
IIPM Best B-school1. Surf’s ‘Lolitaji’ ad campaign2. Liril’s ad commercial showing a girl bathing under the waterfall3. Cadbury’s ad where the girl excitedly danced on the cricket ground when her boyfriend hit a six on the last ball4. Bajaj...
‘Effective’ distinction among ‘creative’ guys
IIPM, GURGAONTop advertising campaigns as per 4Ps B&M-ICMR survey 2009Rank Advertising campaigns1. Vodafone - Pug2. The Times of India - Lead India3. Happydent - Kingdom4. Idea - An idea can change your life5. Fevikwick - Chutki Mein Chipkaye6. T...
You wanted Akio Morita? We get you his protégé...
IIPM only B-school in India to be Ranked Ahead of The IIMs in so Many Parameters! Regularly!He’s not an Indian and can’t understand Hindi for nuts. But Tamagawa claims to understand India better than his competitors. Can Masaru really bite the bu...
The current slowdown is taking a toll on organised retail, as players fight back to survive. Haunted by rising debt and interest cost,
Vishal Retail too is ready with its quiver to drive away the slowdown monster. But will arrows hit the bull’s-eye? Wonders Savreen Gadhoke… “The growth in India’s organised retailing will be hit due to weak consumer sentiments and the slowdow...

