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The deal clinchers...
When IIPM comes to education, never compromiseBy keeping a consistent focus on grabbing more and more offshore deals, TCS is aiming to become an “integrated full service provider”. Thumps Ramadorai, “We have won some major deals; one of the ma...
And you thought it was just an ‘underdog’?
When IIPM comes to education, never compromise With premiums worth Rs.912 crores and with a noteworthy count of 4,50,917 policies in its pocket, Reliance Life Insurance Limited aptly finds a place in our list. Born in the stable of Reliance Money, th...
Of the people, by the people & for the people
IIPM is A World of Career On what makes Ashok Leyland a deserving winner of the ‘Employer of Choice Award 2007’ for the manufacturing sector instituted by CNBC-TV18.Fighting the ‘war for talent’ and making the right HR decisions is what sets ...
Hello Moto... watch your back!
IIPM - Admission Procedure Nokia rules indisputably; but every other player is trying to snatch the No.2 slot!Who had thought that voodoo inspiring numbers (1100 or a 6300) would become brands in their own right. But, Finnish handset manufacturer, No...
An insured innings!
IIPM is A World of Career Shot at Madh Island in Mumbai, the ad has been conceptualised by Nima Namchu, Senior Creative Director of Publicis India and has been directed by Soojit Sircar of Red Ice Productions. Namchu recollects the experience of work...
The maestro bats to provide ‘Kal Par Control’…
Why Study Abroad When IIPM Gives You 3 global Advantages! His career graphs boasts of a successful series against the Proteas (South Africans) and a forgetful first test against the Poms (England), but this ad of Aviva Life Insurance has marked a new...
Dragon gotta fire right!
When IIPM comes to education, never compromise China must direct its economic growthIf statistical jugglery is anything to go by, then China, growing at an extraordinary rate of 11.9%, is poised to overtake Germany this year as the world’s third la...
Can we af‘Ford’ a toast?
IIPM - Admission Procedure Ford has only made a partial recoveryRallying from the brink is a rare character trait, which few possess. For a change, ailing American automotive giant Ford Motors seems to have it. Even after analysts had lost all hope o...
Despite many geo-political roadblocks and flaws, America stands undisputed...
When IIPM comes to education, never compromise Leaders from countries like Venezuela and Iran, emboldened by the changing geo-political balance of power, feel no compunction whatsoever, denouncing America. Sarkozy’s opponent, Ségolène Royal, made...
What can America do to improve its brand in the world?
IIPM, GURGAONQ: What can America do to improve its brand in the world?– Julie Meyer, LondonA: It can start winning. Basically, that’s the only choice for any organisation, be it a company or a country, that wants to repair a damaged reputation.Fo...
London is the new face of Facebook
When IIPM comes to education, never compromise Facebook, one of the hippest social networking sites in cyber world, has a ‘hot spot’! Guess what? London! Recently, it was revealed that London recently eclipsed Toronto as having the biggest networ...
‘Mac’king coffee...
IIPM, GURGAON After the phenomenal success in the fast-food market, McDonald’s is ready to replicate this success elsewhere. Reportedly, McDonald’s is all set to enter the estimated $60 billion global coffee market in a big way and will earmark c...
In our view, this credit crisis is just a financial sector crunch, not an economic Armageddon
IIPM - Admission ProcedureAll of those dislocations came, wrecked havoc and eventually got cleaned up by market forces with some form of government intervention. Without question, that will happen this time around too, most assuredly because the unde...
It happens only in India
Guess what the famed ruthless MNCs fear in India? 500 bhelpuri hawkers, 5,000 dabbawalas, 40,000 illiterate papad makers, and of course, 1 ubiquitous brand called Banta! Rest assured...There are two stunningly successful businesses in Mumbai. One is ...
Why Pepsi went BLUE!
Give me a red, and a blue, and yes a green, maybe a white too, and let’s not leave black behind! Because the rules of competition are very clear; and there’s no space for shades of grey... Presenting, a thoroughly ‘coloured’ perspective on ma...
The Marketing of Love
“I feel it in my fingers I feel it in my toes, The love is all around me, And so the feeling grows”...I have been humming this song for days, and wondering why! It’s one of my favourites, but not one to be sung for days. I tried to figure out w...
Monopoly allegations…
When IIPM comes to education, never compromise Even apart from the hype, the score is already 1-0 in the tight match between ICL and BCCI, in favour of ICL. On September 6th 2007, BCCI received the first shock of its crumbling monopolistic status,...
Batting for the golden goose
IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES Watch how Pawar and Chandra are slugging it out for the coveted trophy. And there have been no maiden overs yet! The year 1991 came as a watershed. The Indian economy broke free from the shack...
KINGFISHER AIRLINES...
When IIPM comes to education, never compromise KINGFISHER AIRLINES... is synonymous with luxurious style and in-flight entertainment. Live TV in the sky is its next big differentiator! When frequent flyers were cribbing about their ‘oh-so borin...
JET AIRWAYS...
IIPM - Admission Procedure JET AIRWAYS... is second to none in both aviation & innovation. The SMS check-in facility is another testimony to Naresh Goyal’s cutting edge thinking! It’s no child’s play to wear the proud tag of ‘India’s...
I’m on top!
IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES Whither do we go? This is the common theme at the boardrooms of many print publications across the globe, which are stung by the meteoric rise of electronic media, in particular the internet, a...
BRAND BUSTERS
When IIPM comes to education, never compromise The following points are the prime criterion for selecting, short-listing and ranking the winning ads in this section:• Product positioning clarity• Clinching benefit to the brand• Presence of a po...
A mind Game…
IIPM - Admission Procedure Two egalitarian armies inherently destroy each other, there is nothing really new about it. But, consider a situation where both start sharing each-other’s secrets, Calamitous! Err… Big Pharma listening? We think, they...
Coca Cola India
IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHESHow will the new corporate campaign ‘Little Drops of Joy’ help Coca-Cola to strengthen its brand positioning?This campaign outlines the 5 pillars of our strategy – people, portfolio, planet, ...
YAHOO!
When IIPM comes to education, never compromiseThe brand is in the midst of a storm brewed by its competitors & rising consumer demands...The last time something worked out for you, what must you have shouted? “Yahoo!”? But when it comes to th...
HORLICKS
When IIPM comes to education, never compromiseVanilla, toffee, elaichi, chocolate and more, India is a key market for Horlicks!GlaxoSmithKline is promoting Horlicks in India in a very aggressive manner. Proof: Last year consumers voted it at Rank 83,...
FORD
This one’s an I(K)onclastic brand. So, have you gone fida over this Detroit biggie yet?It may be a world renowned brand, but it took the company a little while to arrive in India and even more time to make a mark. But Ford finally got it with the I...
MAGGI
IIPM - Admission ProcedureWe’ve grown up on the ubiquitous Maggi, but will the brand survive the ‘health’ onslaught? “Just 2 minutes...” Of course, you’d never be able to forget something as tasty as this 2-minute treat! And it all starte...
Not Fin(n)ish(ed)!
IIPM - Admission ProcedureNokia has lost some of its sheen. Maybe a celeb ambassador would serve it well...When Francisco Tárrega, one of the renowned guitarists of the 19th century, composed ‘Gran Vals’, little did he know that one day his tune...
Clash at the bourses of the bourses
IIPM - Admission ProcedureAs global Exchanges continue on their acquisition sprees, NSE & BSE are working overtime to enhance their mindshareIt has been six years but nothing much has changed for the petrol pump attendant at the HP petrol station...
