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IIPM's management researches, encapsulated in our journals (4Ps, Strategic Innovators, Human Factor, Need the Dough, India Economy Review) are benchmarks of learning for corporate India.
Recent Posts Tagged With 'prof. arindam chaudhuri'
FLANKING AWAY TO GLORY
At a time when auto majors like Tata Motors have been painted in deep red, market leader Maruti Suzuki has been pulling all stops to move ahead SWIFTlyDid you know that the design for Maruti Suzuki’s bestseller Swift was initially rejected on groun...
BSNL resurrects…
Mahindra holidays’ initial public offer (IPO) seems to have revived the moods of many. So much so that Bharat Sanchar Nigam Ltd. (BSNL) is once again planning to bring its $10 billion IPO to floor. BSNL had announced last year to come out with its ...
‘Effective’ distinction among ‘creative’ guys
IIPM, GURGAONTop advertising campaigns as per 4Ps B&M-ICMR survey 2009Rank Advertising campaigns1. Vodafone - Pug2. The Times of India - Lead India3. Happydent - Kingdom4. Idea - An idea can change your life5. Fevikwick - Chutki Mein Chipkaye6. T...
CAN nanomania revive Tata Motors?
The Most Revolutionary Concept In Education PLANMAN CHE CENTRE FOR HIGHER EDUCATION, Supported by IIPM India’s Leading B-SchoolSo the core team at Tata Motors is working over time to deliver on the Ratan Tata promise. Never mind that the company ca...
The most-hyped President of the United States
The Most Revolutionary Concept In Education PLANMAN CHE CENTRE FOR HIGHER EDUCATION, Supported by IIPM India’s Leading B-SchoolChanging for deep-pocked corporates however is one thing and quite another for the average retail customer. Can it be don...
A myth called ‘long-term’ and a view called non-Warren’ted!
IIPM : EXECUTIVE EDUCATION Going against Buffett’s mantras, A. Jainani claims that active trading, instead of taking long-term positions, is the right strategy in a volatile capital market...Equities always outperform all other asset classes over t...
From sports mavericks to luxury on wheels
IIPM set to beat economic slowdown“The demand for Porsche vehicles, even in cities where we do not have showrooms currently, is growing and we intend to capitalise on the brand pull.” 4Ps B&M: With the Panamera, Porsche enters the main stream...
Entertainment
1500-plus IIPM students placed across the country with 44 bagging international offers What rocked? Besides cricket, they also do the bhangra, rock n’ roll and salsa. The year not just saw Bhajji slap Sreesanth on field, but the duo showed up as ri...
Six Sixes of India Inc.
IIPM Admission DetailStrange visitors from the same nation!Amidst the scare, amidst the fear, there have been a few superheroes with their superacts that made 2008 worth remembering for India Inc. steven philip warner gives an account of what and who...
Monojit Lahiri attempts a checkout on a time-tested ‘war’ that frequently invades the ‘creative’ space of most ad agencies!
IIPM Admission DetailAs every moron knows, an ad comprises of words and pictures. The word component is the domain of the Copywriter and the visuals, the Art person. Interestingly, although their combined creativity, skills and craft went into the ma...
Hello Moto... watch your back!
IIPM - Admission Procedure Nokia rules indisputably; but every other player is trying to snatch the No.2 slot!Who had thought that voodoo inspiring numbers (1100 or a 6300) would become brands in their own right. But, Finnish handset manufacturer, No...
An insured innings!
IIPM is A World of Career Shot at Madh Island in Mumbai, the ad has been conceptualised by Nima Namchu, Senior Creative Director of Publicis India and has been directed by Soojit Sircar of Red Ice Productions. Namchu recollects the experience of work...
The maestro bats to provide ‘Kal Par Control’…
Why Study Abroad When IIPM Gives You 3 global Advantages! His career graphs boasts of a successful series against the Proteas (South Africans) and a forgetful first test against the Poms (England), but this ad of Aviva Life Insurance has marked a new...
Dragon gotta fire right!
When IIPM comes to education, never compromise China must direct its economic growthIf statistical jugglery is anything to go by, then China, growing at an extraordinary rate of 11.9%, is poised to overtake Germany this year as the world’s third la...
Can we af‘Ford’ a toast?
IIPM - Admission Procedure Ford has only made a partial recoveryRallying from the brink is a rare character trait, which few possess. For a change, ailing American automotive giant Ford Motors seems to have it. Even after analysts had lost all hope o...
Despite many geo-political roadblocks and flaws, America stands undisputed...
When IIPM comes to education, never compromise Leaders from countries like Venezuela and Iran, emboldened by the changing geo-political balance of power, feel no compunction whatsoever, denouncing America. Sarkozy’s opponent, Ségolène Royal, made...
What can America do to improve its brand in the world?
IIPM, GURGAONQ: What can America do to improve its brand in the world?– Julie Meyer, LondonA: It can start winning. Basically, that’s the only choice for any organisation, be it a company or a country, that wants to repair a damaged reputation.Fo...
London is the new face of Facebook
When IIPM comes to education, never compromise Facebook, one of the hippest social networking sites in cyber world, has a ‘hot spot’! Guess what? London! Recently, it was revealed that London recently eclipsed Toronto as having the biggest networ...
‘Mac’king coffee...
IIPM, GURGAON After the phenomenal success in the fast-food market, McDonald’s is ready to replicate this success elsewhere. Reportedly, McDonald’s is all set to enter the estimated $60 billion global coffee market in a big way and will earmark c...
In our view, this credit crisis is just a financial sector crunch, not an economic Armageddon
IIPM - Admission ProcedureAll of those dislocations came, wrecked havoc and eventually got cleaned up by market forces with some form of government intervention. Without question, that will happen this time around too, most assuredly because the unde...
It happens only in India
Guess what the famed ruthless MNCs fear in India? 500 bhelpuri hawkers, 5,000 dabbawalas, 40,000 illiterate papad makers, and of course, 1 ubiquitous brand called Banta! Rest assured...There are two stunningly successful businesses in Mumbai. One is ...
Why Pepsi went BLUE!
Give me a red, and a blue, and yes a green, maybe a white too, and let’s not leave black behind! Because the rules of competition are very clear; and there’s no space for shades of grey... Presenting, a thoroughly ‘coloured’ perspective on ma...
The Marketing of Love
“I feel it in my fingers I feel it in my toes, The love is all around me, And so the feeling grows”...I have been humming this song for days, and wondering why! It’s one of my favourites, but not one to be sung for days. I tried to figure out w...
Murdoch gets his Journal!
So, finally the deed is done! After weeks and weeks of negotiating and renegotiating, media tycoon Rupert Murdoch has finally bought over Dow Jones and its flagship The Wall Street Journal. The world’s best-known – and most respected – financia...
Capital issues..
IIPM Best MBA INSTITUTE Wake up call for Delhi administrationThe Delhi Human Development Report 2006 published by United Nations Development Program in collaboration with the Delhi Government puts up some startling facts. The state having a per capit...
Movements
IIPM PUBLICATIONRajeev Karwal (President and CEO of consumer durables, IT and telecom divisions of Reliance Retail) was one of the first high-profile hires of the Mukesh Ambani's ambitious retail plans and he, interestingly, is also the first to put...
Work and life: A Hobson's choice?
IIPM Best MBA INSTITUTE In fact, we would even vote to retire the term 'work-life balance' and replace it with 'worklife choices.' The problem is that 'work-life balance' suggests there is one right ratio for how much time you spend working and not w...
