Blog Detail
Information Resources, Inc. (IRI) Blog
http://us.infores.com/NewsEvents/Blog/tabid/2…
Used by healthcare organizations and 95 percent of global Fortune 500 CPG and retail companies, IRI is the world's leading provider of enterprise market information solutions.
- Added on: Apr 27th, 2009
- Country: United States
- Language: English
- Author: Andrew Ziola
- Listed in: Marketing Technology
- Tags: analytics cpg
Recent Posts
Point of View: Branding the Beauty Shopper
IRI’s most recent investigation into the minds and habits of American beauty care shoppers reveals a highly complex market impacted by multiple trends simultaneously. While there are select uplifts in the market, with small pockets of recovery, the...
Point of View: Success and Failures in Marketing Mix Modeling
Marketing mix modeling (MMM) has existed for decades and its promise has tantalized the senior management teams of first consumer packaged goods (CPG) companies and, in the last 10 years, financial services, telecommunications, retailers, entertainme...
Retail Industry News Weekly: Week December 11, 2009
Report: Tesco Plans To Bring Loyalty Card Program To Fresh & Easy Supervalu's Herkert On "The New Normal" Sansolo Speaks: "What People Notice" Green Is Good A Different Kind Of CFO The Other Frugal, Family-Owned Retail Empire FastNewsBeat The ...
Webinar Replay: Successes and Failures in Marketing Mix Modeling
SUCCESSES AND FAILURES IN MARKETING MIX MODELING Best Practices and Applications for your Organization During the past 20 years, companies across almost every industry have adopted the use of marketing mix modeling to guide marketing planning and in...
In the News: The Mane Attraction
Will 2009’s product rollouts save the lackluster shampoo and conditioner category?...
Press Release: Latest IRI Beauty Shopper Research Reveals Brand Familiarity and Affordability Dictating Today’s Purchase Decisions
Opportunities Emerge as Attitudes Diverge within Beauty Segments and Channel Migration versus Brand Migration Occurs CHICAGO, Dec. 10, 2009 - More than 90 percent of surveyed shoppers cite brand familiarity as the most important influencer when purc...
