Blog Detail
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Connections for the people and ideas in creative marketing.
- Added on: Mar 31st, 2009
- Country: United States
- Language: English
- Author: Dave Racine
- Listed in: Public Relations Marketing
- Tags: ideas Marketing Advertising Public Relations copywriting Creative
Recent Posts
Brand and Account Planning
Risks come with reward. The courage to speak up comes first. Account Planners, for brands both big and small, suffer the trials of big idea strategies. The agency, and the client, want big ideas, huge ideas, viral ideas… but, they also want an ...
Common Sense: 5 Ways to Measure Social Media
Undoubtedly, somebody has asked you: “How do you know if your social media strategy is working for your business?” You might have answered: “Because we’ve got more friends, followers and fans than we had before.” Before what? Before you kne...
The Social Search Holiday.
Your customers are talking. They’re already exchanging ideas about Halloween costumes. While #Halloween is a top trending topic (and will be for weeks to come), this Christmas Holiday shopping season will be a social flurry of gift-sharing exciteme...
The Corporate Social Media Policy
It’s good to see common sense isn’t forgotten. Dave Fleet, social media training buff, has created a corporate social media policies ebook. Not without a good dose of common sense for corporate staff who have access to and use of company blogs an...
Was killing Buell the right move by Harley-Davidson?
Harley-Davidson killed the Buell brand. With Harley-Davidson’s 3rd quarter earnings announcement, also came the news that Buell will be shut down. Parts and warranties will continue to be serviced, but the sport bike brand is no more. The report al...
Launching a New Brand With Public Relations
I took a call yesterday from a young entrepreneur with a small budget and a big idea. After 30 minutes on the phone, I realized that I wasn’t talking in terms of anything spectacular or groundbreaking or overly complicated. Mostly, it was commo...
