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Blog Detail
Internet Marketing Strategy
http://www.rarebirdinc.com/blog/
Dedicated to helping your business be more successful, both online and off. This blog offers useful tips and marketing insight from the professionals at Rare Bird, Inc., an Indianapolis-based web development and custom e-commerce application provider founded in 1998.
- Added on: Dec 1st, 2008
- Country: United States
- Language: English
- Author: Jim Cota
- Listed in: Marketing Web Development
- Tags: web development marketing strategy e-commerce business strategy custom e-commerce
Recent Posts
Four Key Leadership Tips from Gordon Bethune
New York Times writer Adam Bryant recently had a conversation with Gordon Bethune, the CEO of Continental Airlines from 1994 to 2004. In it, Bethune shares some insights on leadership and management, including some real gems. Among them:Treat people,...
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What matters now?
I came across this little ebook today and thought I'd do my part to pass it along. Here's a brief introduction from Seth Godin:"Here are more than seventy big thinkers, each sharing an idea for you to think about as we head into the new year. From be...
Make travel more rewarding
Here in Indiana, it’s December. Which means it’s cold, gray, and wet outside. Naturally, our minds because to turn toward warmer climes and distant shores. Or maybe just Ft. Myers. Either way, winter in Indiana is a great reason to travel.[Read m...
Free shipping could make (or break) your holiday sales
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One simple key to improving (nearly) everything
Harvey Mackay, owner of Mackay Envelope, is widely known for his books and speaking engagements on sales. In his weekly column, he recalls the Broadway musical "My Fair Lady" to make a point:In the Broadway musical "My Fair Lady," Professor Higgins h...
Comments & Reviews
This blog is currently rated a 4.67 out of a possible 5 based on 3 comments.
Rolv E. Heggenhougen
Companies seem to ignore the single largest online branding/advertising venue available: their own regular external emails. Why not use these emails to market the senders company?
You have a website.
You send emails.
Why not multiply your sales-staff by wrapping the regular email in an interactive letterhead?
No other marketing or advertising medium is as targeted as an email between people that know each other (as opposed to mass emails). These emails are always read and typically kept.
Strategic planning would help any form of business, both in offline and online. Great Post...very informative.
Posted: December 26th, 2008 | Report This Comment