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Internet markting strategy

Internet markting strategy

http://falkow.blogsite.com/public/blog/81701

How blogging, RSS and a content strategy basedon keyword research can rasie your brand value online

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  • How to Measure Social Media -Southwest Airlines

    Posted on Wednesday December 2nd, 2009 at 10:10 in online pr, social media strategy

      A case study about their 72 hour fare sale The trick to good PR and social media measurement is to work very closely with the online marketing team.  Learn to use tracking links and landing pages for each press release and social media channel...

  • How to Communicate During a Crisis

    Posted on Wednesday December 2nd, 2009 at 09:54 in online pr, social media strategy

    Shabbir Safdar is giving tips about how to monitor and deal with a crisis online. Content that  gets posted online stays online.  Forever.  If Google sees it as the most relevant content it will still be there years later. You can move it off p...

  • Social Media Tips from Coke

    Posted on Wednesday December 2nd, 2009 at 08:56 in online pr, social media strategy

      Anne Carelli, Digital Comm Manager for Coke is talking about their social media activities Several years ago Coke realized that Coke.com is not their home page – it is Google.com, digg.com and YouTube.  Take the time to keep abreast of wha...

  • Listen to your stakeholders

    Posted on Wednesday December 2nd, 2009 at 08:31 in online pr, social media strategy

    Sam Ford of Peppercom: Listen at all opportunities – make every moment a listening moment. We’re talking to our customers all the time but are we listening? We have new media platforms – blogs, Twitter, Amazon, Yelp and Get Satisfac...

  • Live Blogging PR News How-to Conference

    Posted on Wednesday December 2nd, 2009 at 07:52 in online pr, online news, social media strategy

    I am in Washington DC today at the PR News How-To conference.  The first session starts at 9 am with How to Listen to your Stakeholders.  The trainer is Sam Ford Director of Customer Insights, Peppercom and he will cover: How to listen to your st...

  • Search, Social Media and PR

    Posted on Sunday November 22nd, 2009 at 09:37 in online pr, online news, social media strategy, search visibility

    The way people are finding news and information has changed dramatically.  Search engines are paying attention to the fact that a very high percentage of people say they are looking for discussions and opinions from others  on a subject when they s...

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