Blog Detail
Internet markting strategy
http://falkow.blogsite.com/public/blog/81701
How blogging, RSS and a content strategy basedon keyword research can rasie your brand value online
Recent Posts
How to Measure Social Media -Southwest Airlines
A case study about their 72 hour fare sale The trick to good PR and social media measurement is to work very closely with the online marketing team. Learn to use tracking links and landing pages for each press release and social media channel...
How to Communicate During a Crisis
Shabbir Safdar is giving tips about how to monitor and deal with a crisis online. Content that gets posted online stays online. Forever. If Google sees it as the most relevant content it will still be there years later. You can move it off p...
Social Media Tips from Coke
Anne Carelli, Digital Comm Manager for Coke is talking about their social media activities Several years ago Coke realized that Coke.com is not their home page – it is Google.com, digg.com and YouTube. Take the time to keep abreast of wha...
Listen to your stakeholders
Sam Ford of Peppercom: Listen at all opportunities – make every moment a listening moment. We’re talking to our customers all the time but are we listening? We have new media platforms – blogs, Twitter, Amazon, Yelp and Get Satisfac...
Live Blogging PR News How-to Conference
I am in Washington DC today at the PR News How-To conference. The first session starts at 9 am with How to Listen to your Stakeholders. The trainer is Sam Ford Director of Customer Insights, Peppercom and he will cover: How to listen to your st...
Search, Social Media and PR
The way people are finding news and information has changed dramatically. Search engines are paying attention to the fact that a very high percentage of people say they are looking for discussions and opinions from others on a subject when they s...
