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I.R. Gilyeat & Company

http://blog.iangilyeat.com

I.R. Gilyeat & Company - Our Latest Thinking

• Added on: Mar 18th, 2008
• Country: United States
• Language: English

• Author: Ian Gilyeat
• Listed in: Marketing Innovation
• Tags: business process management email marketing segmentation customer value database marketing marketing automation

Recent Posts

• Unified communications in electronic marketing...

  Posted on Thursday December 10th, 2009 at 10:34 in CRM, messaging, marketing automation

  Lately I've been doing a comparison of email marketing providers - although it's a little unfair to focus only on email.  One of the purposes has been to identify a single platform that presents a unified communications experience for the market...

• Mobile marketing is not a single device strategy...

  Posted on Friday November 13th, 2009 at 15:01 in marketing strategy, messaging architecture

  It seems to me there is a flaw in the way that some marketers think about mobile marketing.  The temptation is to want to send promotions to the mobile device by itself. - a single destination assumption - and apply production resource...

• Email marketing to mobile devices...why it will fall short

  Posted on Wednesday November 11th, 2009 at 13:36 in marketing strategy, messaging architecture

  This afternoon while reading up on email marketing to mobile devices, the thought was reinforced in my mind that email marketing to mobile devices will fall short of users and marketers expectations.  The reason for this opinion is driven by two...

• Informatica Updates Data Integration Platform

  Posted on Tuesday November 10th, 2009 at 22:17 in CRM

• ExactTarget: Exact Training

  Posted on Tuesday November 10th, 2009 at 13:09 in messaging

  I must admit, when I first started implementing ExactTarget, I was slightly overwhelmed. Ok, ok, majorly overwhelmed. It was the most robust email program I personally had dealt with to that point.   Thankfully, ExactTarget has one of the best ...

• How much should you pay for a new customer?

  Posted on Thursday November 5th, 2009 at 19:13 in marketing strategy, management theory, customer life cycle

  In some companies, how much you actually pay to acquire a new customer is a great mystery.  It shouldn't be.  This should be and is one of the basic building blocks of a successful company.8X8 is a voice over IP provider.  Thy service ...

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