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Jessica Orquina  - Marketing, Communications, and Public Relations Professional

Jessica Orquina - Marketing, Communications, and Public Relations Professional

http://jessica-orquina.blogspot.com/

My thoughts on communications, public relations, marketing, social media, and business in general

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  • A Time to Give Thanks

    Posted on Wednesday November 25th, 2009 at 19:43 in thanksgiving

    The past several months have been a time of uncertainty in my professional life. In April it was announced that my company was to be acquired. Since then I have been watching and waiting to see what will change at the company and how this will affect...

  • The Right Words and Pictures

    Posted on Thursday October 29th, 2009 at 22:42 in Marketing, Advertising, Communications, messaging

    Recently I was asked what I consider the most important aspect of a good marketing campaign. A simple enough question at face value – but really a very complex debate beneath the surface. I wanted to give a clean, precise answer but one does not re...

  • Customer Service via Twitter

    Posted on Thursday October 1st, 2009 at 11:30

    In most cases customer service is the most important part of a business. This has always been true, but now with the internet it is even more so. Satisfied, happy customers are not only likely to be repeat customers, but they may also make positive c...

  • Be Authentic and Engage!

    Posted on Friday September 25th, 2009 at 18:56 in Marketing, social media, engagement, authenicity

    Social media can be overwhelming. Especially when using the platforms for marketing. Which platform, how to participate, what is expectable protocol? Lots of questions. And there is lots of advice from lots of different experts trying to tell you whi...

  • Anonymity in the Facebook Era

    Posted on Saturday September 19th, 2009 at 17:23 in Communications, anonymity, twitter, secrecy, new york times, michelin guides

    If the trend of social media and the web is to create more transparency in just about everything what about a company whose product is valued on anonymity?Today we often hear about upcoming news and developments by companies, organizations, and gover...

  • More About Twitter

    Posted on Tuesday September 8th, 2009 at 16:59 in twitter

    I wanted to talk a little more about Twitter and world events. In the last few months we have seen the power of social media affecting the flow of information and, possibly, outcome of events and world affairs. From the disputed elections in Iran to ...

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