Blog Detail
John Wilpers
http://johnwilpers.wordpress.com
I highlight newspapers' creative incorporation of local bloggers into the publishing company's websites and the printed pages of the newspaper itself. I focus on placing bloggers not in a blogger ghetto but on the theme-appropriate web and newspaper page (sports bloggers in the sports section, etc.).
Recent Posts
“CHICAGO NOW” EDITORS MAKE LIKE EARLY ROCKET SCIENTISTS AND MISFIRE WITH BLOGS
Blog aggregation is not rocket science. It does, however, require common sense. And common sense would seem to scream: “STOP! DON’T DO IT” if someone suggested creating a stand-alone website made up of a bunch of largely anonymous ...
UNORGANIZED USER-GENERATED CONTENT DUMPED IN A BLOGGER GHETTO IS NONSENSE
HIGH-QUALITY NON-STAFF BLOGS SHOULD RUN IN THE WEBSITE (AND PAPER) SECTION PERTAINING TO THEIR TOPIC. When was the last time your colleagues said they were heading out for a wild weekend of reading generic user-generated blogs? Never, right? No one (...
WHY CAN’T NEWSPAPERS FIGURE OUT HOW TO INCORPORATE QUALITY LOCAL BLOGGERS?
Le Monde incorporates high-quality bloggers on their website in the appropriate section right next to staff content, but clearly labeled as a blog. No blogger ghetto ...
CAN HIGH-QUALITY BLOGGERS HELP RESCUE NEWSPAPERS?
(The INNOVATIONS IN NEWSPAPERS 2009 World Report is out and I have a piece in it called, “Can Top-Quality Local Bloggers Help Rescue Newspapers.” I republish it here for those who have not seen the report. It can be ordered here. This is ...
Nine minutes that could help save your newspaper: How local bloggers can add content, revenue, reach
When I spoke at the International Newsmedia Marketing Association “The Newspaper Outlook Experience” conference in Vienna, Austria last fall, I was interviewed by Artur Karda, multimedia reporter at Media Regionalne, for the Forum4Editor...
GlobalPost launches with hundreds of global blogs
With the recent launch of GlobalPost, high-quality bloggers are being given positions of prominence for the first time on a major news media website, starting with promotion on the home page. Hundreds of top-notch bloggers from 41 countries around th...

