Blog Detail
Katie's Media Connection
http://www.katiesmediaconnection.blogspot.com…
An insider's perspective on the advertising world. Equal parts contemplative and irreverent.
- Added on: Jul 17th, 2008
- Country: United States
- Language: English
- Author: Katie Averill
- Listed in: Marketing News & Media
- Tags: Marketing Advertising Creative newspapers campaigns agency
Recent Posts
Watch That Zipper...
Quiksilver Deep Blue jeans have a campaign out with their jeans featured as creatures from the dark depths of the deep blue sea. Be careful zipping up those teeth......
Need Help Writing Your Classified Ad?
Because these folks sure do. ...
Use of "Ad Networks" Surges Six-Fold
The Interactive Advertising Bureau has released findings of a recent study stating that online publishers and websites have been placing their unsold inventory in the hands of "ad networks." As online publishers continue to experience growth rates of...
A Publisher's view: Selling Online Advertising Requires Different Sales Strategy
My last post was about the challenges that nationally recognized "local" newspapers face when trying to evaluate advertising revenue in print and online. Along somewhat similar lines, Craig McMullin, Executive Director at the Association of Free Com...
The Challenge Of Non-Local Newspaper Advertising
Scott Karp, of Publishing 2.0, presents an in-depth look at the dynamic between print and online advertising for major newspapers.With some of the major “local” newspapers – New York Times, Washington Post, Boston Globe – becoming more and mo...
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