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Key criteria for selecting a Web Content Management System
http://rahulkhosla.wordpress.com/
WCM, CMS, Content Management System, Web Content Management System
Recent Posts
4 reasons that lead B2B Technology Marketers to redesign their website
Based on our experience of working with B2B technology firms over the last decade, B2b technology firms opt for redesign due to 4 key reasons. These reasons are quite often tactical and do not stem from a well though out assessment and web strategy...
Core Underlying Technologies for a B2B Technology Company’s website
In our experience there are a few key technologies in the ec0-system of a website of the B2B Technology company’s website that are typically needed: Content Management System (CMS) The Content Management System is the core of a B2B website. CMS...
Why do most B2B Portal initiatives fail and …a holistic program to ensure success.
B2B portals such as Customer portals, Partner/Agent/Broker portals and Financial portals are complex, and most B2B portal initiatives typically are not successful from a perspective of Customer Experience. Customer Experience includes an experience ...
Does your website give M & Ms?
This blog is targeted towards B2B Technology marketers interested in understanding how traffic is converted to leads Yes, “M&Ms” as in Meaningful and Memorable moments…well, candy works just as well in acquiring new customers, as Credit Ca...
Hey HR, the Careers section of your Website sucks!
HR spends so much and expends so much energy on attracting candidates, and so often, when candidates visit company websites, they get turned off. Its because the Careers section is the forgotten child of websites..they are unexciting, lack sufficient...
10 Key Elements of a successful B2B Technology Product Website
This blog is the first in a series on the topic of ‘B2B Online Excellence’ where I will partner with Industry experts and provides insight, strategies and tactics into what it takes to execute a successful program for B2B techno...

