Blog Detail

Kim Skildum-Reid's Corporate Sponsorship Blog

http://blog.powersponsorship.com/

Kim Skildum-Reid loves corporate sponsorship and this blog is best practice central. With a mix of how-to, no-bull industry insights, and provocative takes on the industry's biggest issues, Kim's blog is a must read for both sponsors and sponsorship seekers.

• Added on: Jul 9th, 2009
• Country: Australia
• Language: English

• Author: Kim Skildum-Reid
• Listed in: Marketing Innovation
• Tags: Marketing fundraising brand sponsorship sports marketing

Recent Posts

• Sponsorship Seekers: How to Get Free Advice from a Consultant (and How Not To)

  Posted on Monday December 21st, 2009 at 08:33 in politics, blogs for sponsorship seekers, sponsorship for beginners

  I love it when people call or email me for a bit of ad hoc advice. I really enjoy it. I know a lot of other sponsorship consultants do, as well. It makes me think on my feet, even on days when I’m not in “strategy mode”. Plus, I just like being...

• The Games Sponsorship Seekers Play – Game #3: The Outrageous Renewal

  Posted on Friday December 18th, 2009 at 18:40 in How-To, blogs for sponsors, blogs for sponsorship seekers, best practice sponsorship, sponsorship issues, sponsorship negotiation, sponsorship budgets

  Here’s the scenario: Your sponsorship has had a good run. You are on renewal and ready to give it a virtual rubber stamp on the basis of the fab returns you’re getting for your brand. Then you get the proposal – the same package you’ve had fo...

• The Games Sponsorship Seekers Play – Game #2: Nickel and Diming

  Posted on Monday December 14th, 2009 at 21:32 in How-To, blogs for sponsors, blogs for sponsorship seekers, best practice sponsorship, sponsorship issues, sponsorship negotiation, sponsorship servicing, sponsorship budgets

  This ugly little game takes place when a sponsor pays a fair fee for a sponsorship, but then encounters one after another additional costs – some small, some larger – bringing the sum total of the investment to a level that is no longer commensur...

• The Games Sponsorship Seekers Play – Game #1: Threats

  Posted on Thursday December 10th, 2009 at 16:27 in How-To, blogs for sponsors, blogs for sponsorship seekers, best practice sponsorship, sponsorship issues, sponsorship negotiation, sponsorship strategy

  Recently, I have been working with a number of sponsors who are dealing with a spate of sponsee bad behaviour – some really nasty games that the sponsees seem to think will get them more, but which are destined to foul a potentially good relationsh...

• Why Tiger’s “Indescretions” Will Hurt His Sponsorship Income (but Will It Hurt the Sponsors?)

  Posted on Tuesday December 8th, 2009 at 17:07 in politics, blogs for sponsors, sponsorship issues

  We have all heard more than we really need to about Tiger Woods’ escapades, but there have not been many comments about whether and why this is going to affect his endorsements. The few I’ve seen with specific, sponsorship-oriented commentary see...

• Sponsorship Sales Rule #1: Sell What Sells, Not What You Need Money For

  Posted on Wednesday December 2nd, 2009 at 18:04 in non-profits, blogs for sponsorship seekers, sponsorship sales

  Every day, my inbox fills with messages from people who want advice about selling sponsorship. There is nothing wrong with that – I’m happy to hear from you! The issue is that many, if not most, of those sponsorship sales efforts are destined to ...

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