Blog Detail
KoMarketing Associates Search Marketing Blog
http://www.komarketingassociates.com/blog/
The goal of the KoMarketing Associates Search Marketing Blog is to present ideas, thoughts and answers that relate to the worlds of SEO, PPC and Internet Marketing. We hope to provide an opportunity for discussion on these topics as well as insight into our campaigns, online initiatives and investigations in search engine marketing.
Recent Posts
5 Posts I’ll Be Reading While Sitting in the Mass Pike Parking Lot
This afternoon we’re headed to Western New York to see my side of the family for Thanksgiving. Unfortunately, traveling west on the Massachusetts Turnpike the day before Thanksgiving is never a good idea. I’m preparing for worst. What usu...
8 Tips for Getting Site Owners to Open Your Link Building Requests
Last week I attended a Business Wire event on green technology; geared towards entrepreneurs, ad agencies and PR folks. Among the four panelists were two reporters, an editor of an industry site, and an analyst covering the space. As the session tur...
10 Steps for Turning Social Media Engagement into B2B Leads
Guest Author Lilia Shirman Managing Director, The Shirman Group Author: 42 Rules for Growing Enterprise Revenue Twitter: @B2BGuru; Blog: Revenue Orchard I had the pleasure of moderating a recent SVAMA discussion about the use of social m...
Mea Culpa, I’m Guilty of a B2B Social Media Sin
What do I always tell clients, family, friends, cocktail party-goers (whose eyes glaze over as they get the answer), etc. when they ask about how social media can really benefit a non-consumer-products company (i.e. B2B social media)? Build re...
Are Google AdWords Content Network View-Through Conversions Real?
On Sep 30, 2009 Google announced a new AdWords reporting feature that measures conversions for display ads in the Content Network (display ads are image-based or rich media ads only – not text ads). When I first saw this I was excited be...
The SEO vs. Conversion Rate Debate Shouldn’t Exist
Guest Author CJ Boguszewski Chief Marketing Officer, Hiconversion Twitter: @CJBogus SEO vs. Conversion Rate Debate Shouldn’t Exist — Three Reasons CRO Complements SEO & SEM Rand Fishkin, whose SEOmoz.org blog frequently h...

