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Lager Frenzy!
http://lager-frenzy.com
Why on earth would anybody want to write about lager? It’s nasty, fizzy, too cold and doesn’t taste of anything.It also happens to be the most widespread and most commercially successful beer ever produced. So either they are doing something right, or the 80% of us that drink the stuff are doing something terribly wrong.
Recent Posts
Lager frustrations solved – for now
Writing about beer from a business perspective is both fascinating and frustrating. Its pretty easy to spot that the fascinating part is reading about how beer and beer markets (and marketing) developed. The frustrating part is finding the necessary ...
Don’t drink and ride
At the moment I’m digging through classic lager ads on the basis of a theory about how advertising of lager has gradually progressed from product quality and nutritional claims to more lifestyle-based, social affirmation. It was all going ver...
How Heineken reached the parts other lagers couldn’t reach
Some of the best lager advertising ever was the product of one of the UK’s best copywriters – who without an idea in his head fled the country with one word and the threat of a firing if he didn’t come back with a campaign. The lage...
Classic 80s lager ad – Holsten Pils
1979 commercial for Holsten Pils Lager In the late 19th Century Holsten Brauerei first began trading in the UK when they purchased a brewery in Wandsworth, London. Holsten Pils was first imported into the UK in 1952 thus creating the premium packaged...
Rice in lager gets an image overhaul in the LA Times
For years ‘industrial’ lager has ben ridiculed for adding rice and corn as adjuncts to provide extra sugar for fermenting. The beer purists locked into Reinheitsgebot have accused brewers of cheapening the brew, watering it down for comme...
The debt lager owes to Guinness
Lager and ‘container draught’ (later developing the slightly catchier name of ‘keg’) were the two great opportunities for British brewers in the early 1960s. They had been the fastest growing elements of the British beer ind...
