Blog Detail
LaunchPR
http://launchpr.typepad.com
Joan Schneider, with the help of her colleagues, explores strategies that successfully launch products, services, companies and communities into the marketplace.
- Added on: May 21st, 2007
- Country: United States
- Language: English
- Author: Julia Roy
- Listed in: Public Relations Marketing
- Tags: Marketing Communications Product pr launch agency
Recent Posts
Happy Holidays from Schneider Associates
Happy Holidays from Joan, Julie, Phil and the rest of the SA team! Schneider Associates partnered with Boston Cares, an organization that works with non-profit organizations and charities. We participated in two programs: Frosty's Friends and ...
Brandweek Features MMNPL Results; Covers KFC, McDonald\'s, Migration Marketing
Click to read the full article. ...
NEREJ Spotlight: SA’s Community Launch Process Featured in the New England Real Estate Journal
Column tells how to overcome challengesto win project approvals In the November 27, 2009 issue of the New England Real Estate Journal, Joan Schneider, president of Schneider Associates, talks about the challenges of winning project approvals. The co...
Stuart Elliott Announces the 2009 Most Memorable New Product Launch Survey Results: KFC’s Grilled Chicken Tops List
Read the Media Decoder blog post from Stuart Elliott of the New York Times here. This year had a number of noteworthy trends, including the emergence of Migration Marketing (products encouraging trading up or down in a recessionary environment), ...
Controversy Turned to Conquest: KFC Grilled Chicken
Have you tried the “unfried side?” Known for its fried chicken since 1930, Kentucky Fried Chicken now offers grilled chicken to attract new consumers who care about calories, fat grams and sodium. But the real claim to fame for the new grilled ...
Draped in Hype: Snuggie Takes Over
Who could have predicted that a one- size- fits- all, “blanket with sleeves” would become the next modern day viral phenomenon? The Snuggie has become one of the biggest pop-culture hits this year – from fashion week to online video parodies,...
