Blog Detail
LaunchPR
http://launchpr.typepad.com
Joan Schneider, with the help of her colleagues, explores strategies that successfully launch products, services, companies and communities into the marketplace.
Recent Posts
Baskin-Robbins Flavor Debate ‘08
This political season, Baskin-Robbins, is polling Americans with Flavor Debate ’08, a limited edition release of two new presidential election flavors. The two flavor candidates up for debate are: Straight Talk Crunch (representing Republican Senat...
T-Mobile shows off the G1 with Google's Android platform in hopes to take on the iPhone
In the race to keep up with Apple, Google made its first move into the smart phone market with the introduction of T-Mobile’s G1 Phone, during a highly publicized press event this morning in New York. The G1 is the......
Oral Care Products: Overloading the Market and Your Mouth
The oral healthcare marketplace has grown exponentially in recent years. Whether it’s a whitening "booster" gel or a nightly brightening paste, companies are unleashing new and innovative products faster than ever to differentiate themselves from c...
Hewlett Packard Counters Mac-Attack with TouchSmart 2 PC
HP has done it. They’ve launched a cutting-edge, innovative computer, with a creative campaign to back it up. The new HP TouchSmart 2 PC features a 22” HD touch screen monitor to give users a hands on experience. With its......
We need your vote!
SA has been nominated for a People’s Choice Award in the annual Adweek Buzz Awards. SA is being recognized for its social media campaign for Baskin-Robbins' 31 Cent Scoop Night campaign back in April. Anyone can cast their vote for......
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