Blog Detail
Leading with Content
http://www.leadingwithcontent.com/blog
Turn website visitors into customers with content marketing techniques and well written copy. Slanted towards helping marketers in the manufacturing and chemical industries.
- Added on: Nov 4th, 2009
- Country: United States
- Language: English
- Author: Beth Robinson
- Listed in: Copywriting Marketing
- Tags: email marketing business blogging web copywriting industrial marketing content marketing beth robinson
Recent Posts
Review: Inbound Marketing by Brian Halligan and Dharmesh Shah
Where Trust Agents was about strategy and the stories behind the reasons why you should be involved in the social web on the internet, Inbound Marketing is a tactical manual for carrying out this involvement in a way that benefit your business. The b...
After the Call to Action is Answered
So your prospect has been reading your content even though you haven't had direct contact with her. She believes that you can help with one of her key business problems and has tested the waters with other key influencers. It's time for the next step...
Matching Content to the Sales Cycle
You don't give the engineer close to asking for a formal quote the same information that you give the engineer making her first call to find out more about your product offerings. The same sorting process can apply when you're not talking directly ab...
Are Industrial Decision Influencers Online?
At least 190 out of 233 of them are. Engineering Professionals Use the Net for Work One year ago 83% of the 233 engineering, technical, industrial, and manufacturing professions surveyed by GlobalSpec revealed that they had downloaded information rel...
42 Ways to Deliver Content to Customers
A fantastic reference of potential ways to implement your content marketing strategy was just released by Junta42. In this free online site and e-book each basic concept is evaluated and the highlights presented on a single page: description a cool ...
Looking to Specialists for Information and Insight
So how do you find the bigger picture and underlying issues that you are supposed to be revealing in your content? Some will be part of your company's experience, others you will glean from your customers, and others you can get by reading trade maga...
