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Build a Better Web Site - Most small business web sites fail and fail miserably. But your web site needn't be one of them. Learn how to create a successful web site that sells through customer-oriented web design, copy and SEO.
Recent Posts Tagged With 'copywriting'
Which Comes First, the Copy or the Web Design?
Back when I was a rookie web designer, I often had clients come to me fired up to get their web site design rolling, even though they didn’t have a single word of copy written. “Can you design the web site first and then add the copy late...
How Text Alignment Affects Online Readability
Improper use of text alignment is one of the most common and overlooked mistakes of web design. Yet the impact that it has on online readability simply cannot be overlooked. Surprisingly, very few people talk about it or understand its significance...
How Web Site Inconsistencies Cause Confusion
It happens more often than you think. Something on the web site confuses the visitor and they freeze up. Whatever process they were in - researching, purchasing, etc. - has been brought to a dead halt. A handful of these visitors might proceed to t...
Frogs Don’t Sell Beer and Lizards Don’t Sell Vitamin Water
Clayton Makepeace of The Total Package posted about something that’s been on my mind lately. Do clever and creative TV commercials - the ones that get people’s attention and keep them talking for years - actually increase sales of the pr...
The One Phrase on Your Web Site That Might Have Visitors Rolling Their Eyes
For 5 years, I belonged to an online consumer confidence/business ethics web site. The owner of this company promised to hold all members to the highest standards of business ethics and customer service. In turn, my membership was supposed to promo...
