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LeeRaito.com- Marketing Blog & Idea Guy
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Sales & Marketing blog of Lee Raito the idea guy!
Recent Posts Tagged With 'Internet Marketing'
Search Engines Hate SEO Tactics
After 13 years of successfully helping people market, sell & dominate their respective niches on and offline, I thought it would be good to start sharing some of my not so secret tactics with subscribers and visitors. Dominating a niche is a mult...
Adding Value
Is the term ‘Added Value’ over used? Please tell me if you disgagree with my experience, but this past week of my life I have seen added value at work! Yes, added value may be cliche and even an over used term, but when it is genuine it i...
Perception is Reality
The last two days have been filled with change, and maybe you are experiencing something similar to millions across the planet; job change, relationship breakdown, change in financial position, etc. Change like many other things can only be percieved...
Traditional Blogs Are Dying- The Conclusion
Part 1- Traditional Blogs Are Dying Intro & Current Stats Part 2- Traditional Blogs Are Dying- Long Run Projection Rates Part 3- Traditional Blogs Are Dying- The Problems Section 4: How To Stay Ahead of the Curve and Profit The internet is ...
What Does It Take
What does it take to motivate you to action? Is pain enough of a motivator, or is it pleasure. Think of the last big thing you have done in your life; job change, relation ship, etc. Did you act swiftly and decisively to gain pleasure or to avoid ...
Does Marketing Matter In This Economy
Well here is a thought to wet your noodle. Would you even know about the economy sucking if marketing didn’t matter? Probably not, you see the media’s job is to not only pass on information in an unbiased manner (take that with a grain of salt), ...
The Power of No
I recently sent this email responding to a potential customer who turned me down for an appointment. Hi *First Name*, As always, thank you for your time. After your response to my meeting request, I realized something very important. When...
Yahoo Widgets Can Change Your Bad Internet Habits
If you are like many other people on the planet, you have great intentions of sitting down at your computer and hammering out your extensive to do list, maybe set up a marketing campaign, respond to all your emails, and usually the list goes on and o...
My Hush Puppy Customer Service Story
I have an interesting story about shoes that might not be indicative of blogging about marketing ideas, but certainly is about customer service and pride of product. For the longest time, I have been in love with Hush Puppy dress shoes. I wear them...
No Job is Too Small
It doesn’t matter if you are a marketer, a plumber or an actor, if you advertise your services as being no job is too small for your undivided attention, then that’s what you need to live up to. It’s a great way to make every customer feel im...
The Marketing PDF
So what is The Marketing PDF? This one page PDF is the fastest way to a better marketing strategy. In less than ten minutes, and in only 3 steps, you will zero in on YOUR greatest marketing proposition, drop many bad marketing habits and immediatel...
Dude You’re a Bobble Head
Saw this novelty item and felt compelled to share it with you for your unique marketing consideration. Unless you’ve been locked in a closet you are already familiar with ‘Bobble Heads’. They come in all shapes, sizes and more often than not ar...
Try Your Next Meeting in the Dark
A few months back, I had a very strange experience during a sales meeting. About half way through my pitch, the power to the entire building shut down. It was so pitch black in the boardroom, I couldn’t see my hands in front of my face. So I ...
Walt Disney Declared Bankruptcy
Alleged Fact: In 1923 Walt Disney Declared Bankruptcy. From the bottom of my heart I believe that anything is possible and hope you do to. Maybe you need inspiration or maybe you don’t, but every once in awhile I get slightly disillusioned with m...
Finger Nails on a Chalk Board Marketing
So what do finger nails on a chalk board have to with marketing? Well, for starters it is a statement that can often create a physical response. Many people, including myself, will feel their back curl when they hear the term, and subconciously vis...
Anything Worth Doing Should Be Hard
So when you read the title of this post you probably made a quick assumption that you were going to hear something familiar or maybe even profound. But I hope when you arrived your assumption of hearing an old adage was turned upside down. It simply ...
For The Love of Marketing Video
Marketing is a skill that can be learned… Marketing puts food on millions of tables… Right now you are being marketed to… Marketing is all about you… http://www.youtube.com/watch?v=hbE5Nh68qPM Marketing is designed for you to ope...
Double Your Marketing Effectiveness Overnight
Nothing to buy here folks…! Online marketing is dependant upon the PC’s, laptops and software we use everyday. If you sit back and analyze your online activities for a period in time, you may quickly realize just how much time you spend waiting...
Constant Contact versus Aweber
Constant Contact versus Aweber If you are in Sales & Marketing then no doubt you are emailing your customers and prospects on an ongoing basis. If you aren’t using a service that specializes in email marketing, then you are losing out on incr...
Out of the Office Email Marketing
Recently, during the heavy vacation period of august I sent an email blast to my list. Not surprising at all, about 30% of the email messages came back with the standard: Mrs. Jane Smith is out of the office. I will be out of the office starting 2...
Don’t Use Skype
Don’t Use Skype… Until You Have Read This! Warning: Skype is Addictive but there are NO EMERGENCY calls with Skype, it is not a replacement for your ordinary telephone and can’t be used for emergency calling. I have been using Skype almost ...
Sales Conversion and Lottery Odds
I was in the convenience store the other day and watched a lady buying Scratch & Win tickets. Her selection methodology, I am positive was based on pure emotion, color and the name on the scratch & win game itself. Believe it or not this...
Shut Up and Listen
Warning: This story is fictional. If this bears any similarity to sales people you may know or have seen it is purely coincidental! Prospect: Glad you’re hear, I really need help with… Interrupting Sales Person: I know what you need, we have...
Sales Name Idea Generator
Just a short thought this evening, as I have been asked as a favor for a friend to come up with a kick ass name for an amazing piece of software that generates leads for sales professionals in various markets. I can’t discuss the niche, but wh...
Google Sales for Alpha Males- Increase Sales Using Free Google Applications
OK, so these essential sales tools are a godsend for anyone and everyone in sales whether or not you are a dominant female Guerrilla Marketer or the leading male in your pack. These 4 applications of free Google services can have an immediate affect ...
Is Viral Marketing Dead
This is basically a retort to what Lain Thomson subjectively reported on www.Vnunet.com. No beef with Lain, but HP is off their viral marketing rocker chair! According to HP’s Social Computing Lab research into social actions of Internet users on ...
