Blog Detail
Leverage Blog: How to exploit the web
http://www.leverageblog.com
Leverage Blog is about marketing. More to the point, how the internet and technology can help you market your business.
- Added on: Apr 18th, 2006
- Country: United States
- Language: English
- Listed in: Marketing Web Design Business
Recent Posts
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Smashingly Innovative. ...
Cyber Monday sales are up from last year
Everybody knows Black Friday - but Cyber Monday is a new term for a lot of people. It refers to the Monday after Thanksgiving, the day people get back to work... and make purchases online. In this article on Bloomberg.com, a firm that collects data f...
Branding Matters. Branding Works.
Good stuff today from AmEx Small Business.Pop quiz! What is the most common, yet most easily corrected, mistake small businesses make? A. Undercapitalization B. Marketing myopia C. Lack of branding D. Failure to diversify While all are real and unfor...
Moms and Social Networking
In a previous post here on LeverageBlog, we mentioned how Moms are one of the fastest-growing segments online. A new survey shows that moms are increasingly turning to the web for everything from product information and recommendations, to medical a...
"Bad" reviews can be surprisingly good.
It might seem like a dangerous idea to add any kind of social media functionality to your company's website. Allowing customers to post reviews of your products or services seems like it could be bad for business - what if someone posts a scathing r...
The Importance of Content
It might seem counterintuitive at first, but it may be that one of the best marketing approaches might be producing content that isn't directly related to your company. "Zappos, for instance, operates blogs and ...
