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A blog where Jane discusses the do's and don't's of Smart Marketing to Women Online, advising business owners to go Dick*less!
Recent Posts Tagged With 'Marketing to Women Online'
A Lip-sticking Podcast with Melanie Notkin
This Lip-sticking podcast is with Melanie Notkin of Savvy Auntie, a smart, talented, and well-connected women who happens to be a PANK: Professional Aunt, No Kids. We were both on the Maria Shriver blogger call a couple of weeks ago, and we both cam...
Jingle Jingle - How we mingle
It's official - the net has gone social. Oh, you already knew that? You're already doing the 'social' thing? What? You were doing it before it was the "in" thing to do? And, you weren't even online? Interesting. Social media pundits, gurus, consul...
Come to my Social Media Seminar
True story: Recently I received an email from someone I did not know, about a topic I am quite familiar... the subject line was: How to Create & Monitor Your Social Media. I, along with dozens of others - whose emails were displayed in the CC...
Your Questions and Concerns on HealthCare
Early this week I posted a video of Michelle Obama speaking about healthcare. This is a touchy subject, I guess...with a lot of misinformation and disagreement. I'm leaning toward the passage of the bill...and I also think a public option is a good ...
Facebook can be fun - despite my whining
Anyone who follows me on Facebook knows that I whine and complain about it all the time. It rarely does what I want it to. The apps work periodically, but mostly, not at all. And, clicking links in Facebook often freezes my system. That said, I hav...
Lane Bryant launches Inside Curve, a social networking site for plus-size women
By Guest Blogger, Donna DeClemente, Donna's Promo Talk This past August Lane Bryant launched their own social networking site called Inside Curve in hopes of reaching and connecting its niche, plus-size female target. Also known as full-figure women,...
The ONLY Way to Market to Women Online
By Guest Blogger, Mary Schmidt, Marketing Troubleshooter Michele Miller gave the top tip this week, which is....PUT YOUR PHONE NUMBER ON EVERY PAGE (upper right corner). But, be prepared - it's likely if you ask your web designer to do this - he or s...
A Tale of To Do or Not To Do: Part II - The Brochure Story
Two weeks ago I started writing about how this blog and WME, my publishing company, came into being. I promised Part II last week and...as with many good intentions, the week got away from me. So, here is Part II - with some insight into the pitfalls...
OMMA Global "Mommy Bloggers" Get Serious
This Monday and Tuesday I was in NYC at the OMMA Global conference. My good friend Kevin Burke recommended me to a Mommy blogger panel (it was a discussion on the topic; being a mommy blogger wasn't critical to the discussion - knowing about them, wa...
A Tale of To Do or Not To Do: Part I
When I decided to go out on my own - about seven years ago, now - I didn't think about leadership or employees or payroll. I only thought about starting a business that I was responsible for, primarily because the 'companies' I had worked for since m...
It Just Shouldn't Be This Hard
Tom and I have been busy working on the 'old' house, to get it ready for sale - before heading off to Frederick, CO. We plan to offer a nice, clean, updated home to some new family. In that effort, we've done a fair amount of shopping for various ite...
Social Media Marketing - A Brochure Gone Wrong
You would think the AMA (American Marketing Association) would know better. They are a marketing organization, after all. I'm even a member. But, this recent invitation to attend a Social Media Marketing workshop, in Boston, misses the mark, big time...
Happy Birthday Wishes to Millie!
Happy birthday, Millie! However many years young, you are an inspiration. Love the pics on your blog today. Love your blog in general. The Thoroughly Modern Millie title reaches out across age groups and embraces us all. And what a looker you were, b...
A Little Link Love on a Wednesday
Tuesdays used to be my Fit by Five day. I would write five tips that readers could use to reach the women's market online. I've moved away from that - perhaps wrongly so, but there are numerous places to get tips today, not the least of which is usin...
Some Excitement at the Lip-sticking Home Office
This post is both about marketing to women online, and about being personal in your blogs. A lot of bloggers wonder "how much information is too much information?" and they error on the side of being all business when that's the focus of their blog. ...
The Breakdown of Yesterday The Build Up of Today
Catharine P. Taylor wrote a good article at Social Media Insider, on Wednesday of this week, discussing the power of the Mommy bloggers. Specifically, she was referring to the gathering of Blogher women in Chicago. Quoting from "packaged-goods report...
HP’s You on You Project Video Contest Promotes Creativity
By Guest Blogger, Donna DeClemente, Donna's Promo Talk HP just recently launched a new video contest which they're hosting on their YouTube channel called the HP You on You Project that invites people from around the world to create and share videos ...
Blogher: The Excitement Continues
[forgot to mention a great contest...please scroll to bottom if you have already read this - it's worth your while] I'm not a good "live blogger" - hence, you did not hear from me though I was at Blogher last week, and met some truly amazing women. I...
Cetaphil's Comfortable in My Skin Contest Engages Women
By Guest Blogger, Donna DeClemente, Donna's Promo Talk Here's a brand that is definitely marketing to women online and has done, what I think, a great job with this latest interactive promotion. The Cetaphil brand is a line of skin care products that...
Blogher - Here I Come!
It's that time of the year. Blogher time of the year. On July 23-26th Blogher bloggers and sponsors and people interesting in marketing to women will all convene in Chicago and talk...women and ads. Among other things. I am one of the speakers on a p...
Stiletto Woman: Embracing New Ideas
Today I have the pleasure of sharing a stimulating interview with a new site that aims to do a lot of what we do, right here, at Lip-sticking. I share this because I believe in working with my sisters, not against them. These gals are on the right tr...
Moms: A force to be reckoned with! No, duh!
Once again we have major media announcing the obvious: according to this article, "Moms Wield Powerful Influence Online" over at eMarketing & Commerce, "Moms have become a force to be reckoned with online." No offense to the author, Joe Keenan, but.....
Join...join...join...I'm done, already! Go join yourself!
I'm in sunny (well, mostly sunny, they are experiencing a lot of storms this year) Colorado with beautiful mountain views - at least Tom tells them there are beautiful mountain views, I, myself do not care to look at the mountains. They look mighty f...
Lip-Sticking Podcast - Sassy Ladies - Yvonne and Michelle Talk Name Amnesia and How to Solve It
For those who are regular readers, this podcast is the final part of my interview with Michelle Girasole of the Sassy Ladies, talking about their wonderful book. One part of this little over 4 min. interview talks about "name amnesia"...something we ...
Over 50 Doesn't Mean Over It All
The phrase is, if I remember correctly, "over the hill," which is what young'uns think we are as soon as we hit 40 or 50...but I beg to differ. Being over 50 doesn't mean being over...the hill or anything else. It means being vibrant, energetic, thou...
Sassy Lady Michelle Girasole Shares More Toolkit Advice
Welcome to Part II of my discussion with Michelle Girasole, one of the authors of The Sassy Ladies' Toolkit for Start-up Businesses. Michelle, along with Wendy Hanson and Miriam Perry, wrote this 'beginners' advice book with you in mind, dear readers...
The Social Ability of the Net
Social this, social that - social commerce, social media, social capital; social everything. That's what life is all about. I'm not the only one talking social for the sake of social - in other words, putting people first. I've been saying it's about...
Sassy Ladies Dish Up Good Business Advice
Welcome to another Lip-sticking podcast. I was so delighted to scoop this interview with Michelle Girasole from the awarding winning book, The Sassy Ladies' Toolkit for Start-up Businesses. Michelle is one of the three Sassy Ladies who worked togethe...
Digital Moms Survey Part 2 - Connecting through Social Networks
By Guest Blogger, Donna DeClemente, Donna's Promo Talk A couple of weeks ago I wrote this post on Part 1 of the "Digital Mom" study conducted by Razorfish and CafeMom. They surveyed 1,500 online moms who are reported users of at least two Web 2.0 tec...
Summertime means travel: hey, let's go on a Voyij
Those who know me well know that...I'm a homebody. A hermit. Completely content to see exciting places on my TV. I have no need to visit them. But...I seem to be a party of one, for the most part. Other people - intelligent people - don't buy my, "Th...
