Recent Posts Tagged With 'statistics1'

• Small sample market research

  Posted on Monday August 4th, 2008 at 02:44 in statistics1

  Author: Timothy Bock and John Sergeant International Journal of Market Research Vol. 44 Quarter 2, © 2002 The Market Research Society INTRO: Numerous market research studies are conducted with small samples of data. Many of these data are described ...

• COMBINATORIAL OPTIMIZATION APPROACHES TO NORMATIVE MARKET SEGMENTATION: AN APPLICATION TO INDUSTRIAL MARKET SEGMENTATION

  Posted on Saturday August 2nd, 2008 at 10:22 in marketing management, statistics1

  Author: Wayne S. DeSarbo, Smeal Distinguished Research Professor of Marketing, Pennsylvania State University; President, Analytika Marketing Science, Inc. Douglas Grisaffe, Vice President of Research Sciences, Walker Information ISBM Report 184996 AB...

• Tutorial 2: Using SI-CHAID to Identify Profitable Segments

  Posted on Saturday August 2nd, 2008 at 09:50 in statistics1

  SI-CHAID 4.0 USER’S GUIDE The tutorial shows how to use the CHAID ordinal algorithm to segment based on profitability scores. We will again use the magazine subscription data set, subscribe.sav, used previously in Tutorial 1. However, our depen...

• Responder profiling with CHAID and dependency analysis

  Posted on Wednesday July 2nd, 2008 at 01:17 in marketing management, statistics1

  Author: Dietrich Eherler, Thomas Lehmann Lehrstuhl für Wirtschafts- und Sozialstatistik Friedrich-Schiller-Universität Jena ABSTRACT: The identification of responder profiles is one of the most important issues in marketing research. In this paper ...