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Local and in-house Search Marketing
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A resource for information on local and in-house search engine marketing. The author is a qualified Google Adwords individual, and works as the Director of Search for a Northern Virginia based agency - RedBoots Consulting
Recent Posts Tagged With 'Reputation Management'
Hateful little Trolls and Your Reputation
Yesterday I discovered that a hateful little troll, who appears to have a personal vendetta against anyone in the search marketing industry that refuses to acknowledge them as the moral bastion of marketing, had launched a series of attacks over the ...
SEO Scams & Snake Oil Salesmen
A friend of mine in the Real Estate business came to me a few months ago to ask for some advice on SEO. I went out to lunch and gave her some pointers, then got back to being busy and simply forgot to ask her how it was going. On Saturday she calle...
You might not want to name your Advertising Agency after an Adult Store…
I guess the people at the new Adam and Eve Agency (UK) didn’t do some due diligence to find out about the problems they’re going to face… I wonder how many potential clients will type mistype their adamandevelondon.com url without t...
Throwing mud in your own SERPs
As more and more companies become aware of the issues surrounding online reputation management, more and more are realizing that they need to do something about it. Reputation management issues can be caused by many different sources, such as disgru...
Self inflicted Reputation Management Problems
A new year means a new chance for companies to repeat the mistakes that others made in the old years… For instance, if you recall, at the end of 2006, Microsoft decided that the best way to get people to review their new O/S - Vista - was to se...
Never let the Truth get in the Way of a Good Story
I’m heading over to SMX-London to do a presentation on Reputation Management. Currently I’m sitting at the Lufthansa gate at Dulles airport, waiting for my first flight, which will be taking me to Frankfurt. On the way here I stopped ...
How fast can your Reputation take a hit?
So there you are, checking out the SERPs for your company. All 10 on the first page look good, you feel good about life… Unbeknown to you, at that very same moment, a disgruntled customer is blogging about the poor experience they had in your...
Reputation Management and the impact of Crime
Reputation management is an issue that quite a lot of people are aware of, and are becoming increasingly aware of as it pertains to search engine results. Back in the pre-web days, when someone was unsatisfied about a service or a product, the most...
Feline Reputation Management Issues
Sometimes Reputation Management issues can’t be helped, you may have disgruntled former employees, former customers with a real or perceived issue, or just someone who enjoys talking down other companies / competitors. But what about self in...
Facebook loses 6 Big Brand Advertisers
It has been reported today that Facebook lost 6 big brand UK advertisers due to a lack of controls in their ad targeting. The main complaint of these advertisers was that their ads were being displayed on the group page for the British National Part...
