Blog Detail
Locale's Best Practices Blog
http://bestpractices.locale.com/
The Locale Best Practices Blog helps real estate professionals navigate the best practices of Internet marketing and interaction. Stay on top of the ever-evolving world of Internet marketing.
Recent Posts
Don't be a Laggard: Adopt Video and Stay in the Game in 2008
I just got back from the Real Estate Connect conference in NYC. There it was reported that one of the leading technologies of 2008 will be Web Video. As my earliest readers will remember, myself and others have been preaching this for some time now. ...
Tapping Technology to Transform Transactions
The NAR Web site featured an excellent press release from a recent convention held in Las Vegas. A few of its mentioned highlights include: According to the 2007 NAR Profile of Home Buyers andSellers, 84 percent of recent homebuyers used the Interne...
Facts Every Realtor Should Know
I just recently came across an interesting article called “More Internet Savvy Real Estate Buyers Equals More Money and Less Work for You.” Some of the most poignant points raised about real estate buyer were: Internet buyers spend almost a t...
Internet Marketing Effectiveness Topples Print’s
The 2007 National Association of REALTORS Profile of Home Buyers and Sellers shows yet again the importance of marketing online. When buyers were asked where they first learned about the home they purchased: 34% of buyers identified a real estate ...
Old Habits Die Hard
Despite the reports read by all of us time and again, realtors are still spending heavily on print advertising. Even as the industry continually shows the Internet is where buyers are conducting their real estate search and discovery, the majority of...
Are You Failing to Deliver Consumers What They Want?
Digital marketing continues to lag behind the shift in consumer behavior, as prompted by the Internet. Recent findings indicate that while “eight in 10 Americans are now online,” and spend as much time on the Web as they do on TV, most ma...

