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Sochi 2014 Olympic logo
The logo for the 2014 Winter Olympics, to be held in Sochi, Russia, was unveiled yesterday, becoming the first Olympic emblem to feature a web address—Sochi2014.ru—as organisers target the digital generation. Here’s Sochi’s 2014 Olym...
Mercedes-Benz logo evolution
Image courtesy of kenjonbro Mercedes logo 1902 Mercedes logo 1909 Benz logo 1909 Mercedes logo 1916 The company was founded by life-long business partners Gottlieb Daimler and Wilhelm Maybach. Mercédès is the name of Maybach’s elder daug...
Logo Design Love book sneak peek
The writing is done and dusted, and my packaged InDesign files have been sent to Peachpit’s production team. All that’s left now is the wait between press, post-press, and shipping. Given how this is my first book, it’s going to be...
An interview with Tom Geismar
When I think of brand identity designers there are a few names that immediately spring to mind. Names such as Paul Rand, Stefan Kanchev, Lance Wyman, Steff Geissbuhler, and Tom Geismar. Xerox Corporation logo, 1963, by Tom Geismar Having created ico...
Aol.logo
New AOL logo, by Wolff Olins New York AOL has released a statement previewing a new brand identity. The company turned to Wolff Olins, who previous created logos for Wacom, (RED), and the London 2012 Olympics. Tim Armstrong, Chairman and Chief Execu...
Ilfracombe sperm sells for £5,000
Update: 24 November 2009 Since publishing this post I have corrected the monetary value in the headline. It initially read £40,000 (as published by the Herald Express). The designer responsible for the logo has kindly commented correcting the amount...

