Blog detail
MADISON AVENUE
http://advertising-age.blogspot.com
- Author: martin calle
- Listed in: Marketing Innovation
- Tags: news innovation Marketing Advertising Product brand
- Added on: Aug 24th, 2007
- Country: United States
- Language: English
Rapid relief from ordinary marketing
Recent Posts
About those airline baggage charges
Ever hear the saying about someone being so far down a hole they have to climb up a ladder to get to the bottom? How about the rule that once you trade on price your brand equity sinks so low it has to climb up a ladder to get to the bottom? Once you...
The Closed-Minded Innovator
Being an innovator and being closed-minded seem to be an oxymoron don't they? Yet that's what I just ran into...an innovator who says their company innovates all the time...so I ask, "on what level is your company innovating all the time?" It's about...
Just what is "THINKING OUTSIDE OF THE BOX?"
Pharmaceutical companies today are developing hundreds if not investigating thousands of new products each year - many of which go OTC. So I began thinking, "How many would ultimately converge on the same positions, just saying the same things about ...
My beef with online research
You can't quick and dirty half billion dollar ideas....
My innovation beef with market research
Why don't I like asking consumers questions? Because I've been exposed to almost forty years of the best and brightest market researchers at companies from Procter & Gamble to Pizza Hut who ask questions. In all that time, the answer to every que...
