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Recent Posts Tagged With 'chrysler'
Chrysler's $2.99 Gas Guarantee
People want to buy products that say smart things about them - but how can American car manufacturers address that need when the price of a company's stock, like General Motors, sells for less than $1...
Chrysler Ready To 'Listen' On New Site
Like they hadn't been listening? As reported in Advertising Age Magazine (http://www.adage.com/) The Automaker is to Recruit an Online Consumer Advisory Panel.It's not that the online sessions won't b...
Chrysler's Marketing Con Job
WHAT KIND OF STRATEGY AND ADVERTISING DO YOU GET WHEN THE MINDS OF THE FEW TRY TO COMMUNICATE WITH THE MINDS OF THE MANY?I was feeling kind of bored by blogging so I hadn't posted much recently. You k...
Chrysler Chief Sees Link of Housing to Car Sales
Excuses are all too easy for Bob. Blaming car quality is all to easy for us. In reality, Chrysler\'s problem is that they are trying to sell today and tomorrow\'s cars with yesterday\'s positioning st...
CMO Strategy: Companies Must Lift the Velvet Curtain
Management Can't Function Independent of MarketingWow! This bashing marketers for not having good positioning strategies is becoming a theme!Face it. Chrysler, like many other manufacturer's, have yet...
Chrysler Appoints Its First CMO
Lexus Marketing VP Deborah Meyer Gets Nod as Carmaker's New CEO May Slash Ad BudgetShe'll be selling today and tomorrow's vehicles with yesterday's positioning strategies. The silent killer of more C...