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Recent Posts Tagged With 'cmo'

• Chrysler Ready To 'Listen' On New Site

  Posted on Wednesday March 26th, 2008 at 13:03 in advisory, bob nardelli, chrysler, cmo, Consumer, deborah wahl meyer, panel

  Like they hadn't been listening? As reported in Advertising Age Magazine (http://www.adage.com/) The Automaker is to Recruit an Online Consumer Advisory Panel.It's not that the online sessions won't b...

• Chrysler's Marketing Con Job

  Posted on Monday March 10th, 2008 at 19:16 in accord, camry, chrysler, cmo, deborah wahl meyer, toyota, vp

  WHAT KIND OF STRATEGY AND ADVERTISING DO YOU GET WHEN THE MINDS OF THE FEW TRY TO COMMUNICATE WITH THE MINDS OF THE MANY?I was feeling kind of bored by blogging so I hadn't posted much recently. You k...

• CMO CHALLENGE

  Posted on Tuesday November 27th, 2007 at 09:59 in challenge, cmo

  I read with disbelief questions swirling amongst C-level execs and trade magazines such as Advertising Age asking if the CMO or marketing department should be held responsible for company performance....

• Chrysler Appoints Its First CMO

  Posted on Friday August 17th, 2007 at 17:52 in appoints, chrysler, cmo, deborah meyer, lexus, toyota motor sales, vp

  Lexus Marketing VP Deborah Meyer Gets Nod as Carmaker's New CEO May Slash Ad BudgetShe'll be selling today and tomorrow's vehicles with yesterday's positioning strategies. The silent killer of more C...