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Recent Posts Tagged With 'creativity'

• Death of an Ad Man

  Posted on Friday October 5th, 2007 at 12:23 in ad men, costco, creativity, ken wheaton ad age, kimberly clark, procter gamble, search satisfaction, tide

  Ken Wheaton in Ad Age (AdAges) asks interesting questions. Why the ad man is a dead species. My take.The ad man is a dying breed because what companies once did with their brains they now do with braw...

• Calle Creativity Summit - New York, New York - November, 9-11, 2007 - Host Cat Deeley

  Posted on Wednesday August 29th, 2007 at 12:46 in cat deeley, creativity, multi-dimensional creativity, perceptual monopolies, product differentiation, rosser reeves

  American Idol presenter Cat Deeley will host Calle & Company's 10th Annual Creativity Summit in New York November 9-11, 2007. Director of Differentiation Strategy Martin Calle says attendance has grow...

• Multi-Dimensional Creativity®

  Posted on Wednesday August 29th, 2007 at 02:00 in creativity, ideation, innovation, new product development, positioning strategies, product design

  Through the years marketers have told me their advertising agencies provide Multi-Dimensional Creativity without asking what it really is. And you know what they say about making assumptions. When you...

• Disruptive Data Technology

  Posted on Friday April 27th, 2007 at 13:34 in Business Development, creativity, disruptive, information, innovation

  Disruptive Data Technology ®How to succeed without asking consumers any questions.Disruptive Data Technology ® is a proprietary data-creation tool exclusive to Calle & Company. www.callecompany.com ...

• Stengel Exhorts 4A's: 'It's Not About Telling and Selling'

  Posted on Friday March 2nd, 2007 at 16:36 in ads, consumer products, creativity, effectiveness, productivity, Strategy

  P&G's CMO lifts a page from Zig Ziglar's sales 101 course on building relationships - people buy things if they like you. Why don't more of P&G's ads get you to like them? Because the ads are long on...