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Brand Ambassador Dilemma : Tiger Woods ?
Yesterday i read that Accenture has snapped all its ties with Tiger Woods.He had been the brand ambassador of Accenture from past 6 years.He had become the face of Accenture consulting.’High Performance Delivered’ as tagline was used in t...
Dish TV-Ghar Aayi Zindagi !
Recently Dish TV launched two new ads featuring Shahrukh Khan.Both Ads have emotional touch to them.Dish TV is a brand which keeps on coming with new ads very now and then. In past few months there have been at least 3 to 4 ads featuring SRK.In al...
Dalda-Revival of a Brand!
Dalda has been a big brand in india from past 7 decades.Dalda was a brand of vanaspati ‘ghee’.A vanaspati is basically mixture of vegetable oils that have been converted to solid form by the addition of hydrogen. Dalda was basically used ...
Videocon d2h-A Branding Puzzle !
Few days back Videocon entered the DTH market.It was on the cards from long time.People were speculating about it from the time Videocon had repositioned itself. From few days Videocon had been giving print ads about the new service.Now some points t...
Mahindra Scooters-Rodeo,Duro,Flyte or Just Different Positioning ?
From past few days we have been seeing ads of Mahindra scooters on TV.Initially it was Rodeo then came Duro. Mahindra 2 Wheelers(Business Unit) has 3 products in its stable.Flyte being the third apart from the above two. Mahindra had actually acquire...
Royal Enfield Bullet-The Indian Cult ?
People talk a lot about Harley Davidson and how big it is as a Cult brand.I have seen and read case studies on it in my course.But whenever i read about Harley,one brand related to India comes to my mind i.e. Bullet motorcycles from Royal Enfield. Ro...
