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Mark on Marketing

Mark on Marketing

http://iowaadguy.wordpress.com/

Marketing ideas to energize your sales

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  • Video and Chocolate

    Posted on Sunday December 6th, 2009 at 09:32 in video, Marketing, Branding, Advertising, promotion, social media, differentiation, positioning, benefits, clutter, strategic communications, me&v

    I was standing in line at an Italian sandwich and chocolate shop.  Right in front of me was beautiful HD image on a large-screen TV.  There was no sound, but there was the most wonderful video of chocolate carefully and skillfully being made.   I...

  • Tiger Woods As PR Man

    Posted on Thursday December 3rd, 2009 at 07:26 in 1

    How does a simple car crash turn into a PR nightmare?   It’s when you stop hitting the ball (or the truth) straight.  He may be the greatest golfer, but he sure can’t tee-up a public relations campaign.   Obviously his attorney ha...

  • Does ‘Since’ Matter?

    Posted on Monday November 30th, 2009 at 11:37 in design, Marketing, Branding, Advertising, blogs, personality, differentiation, positioning, benefits, trend, 1, clutter

    In advertising we make great efforts to include “since” in our names.  Some even use it as a tagline:  ‘GBL bank since 1888.’  How about  Facebook, since 2006?  In this new economy, does ’since’ matter?  In t...

  • Oprah Network

    Posted on Sunday November 22nd, 2009 at 17:31 in 1

    I cheered for Oprah as she announced her retirement from broadcasting.  I booed her cable network which I believe will be a flop.  Oprah produces a great 60-minute show, but that is nothing like a 24-hour network.  Just look at the Big 10 Network...

  • LOL with You

    Posted on Thursday November 19th, 2009 at 11:07 in 1

    The next time you give a speech, tell a joke, or make a presentation, make sure you bring along your own laughers.  A premise called ’social proof’ will make you funnier.  What really is funny, is when asked,  people insist that other ...

  • Expensive Wines Taste Better

    Posted on Monday November 16th, 2009 at 20:35 in 1

    It is now a fact:  The more expensive the wine, the better the taste.  I drink a lot of wine and I’ve found some good bottles for $15.  But the truth is, I enjoy the expensive bottles more.  And now I know why — it’s all market...

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