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Video and Chocolate
I was standing in line at an Italian sandwich and chocolate shop. Right in front of me was beautiful HD image on a large-screen TV. There was no sound, but there was the most wonderful video of chocolate carefully and skillfully being made. I...
Tiger Woods As PR Man
How does a simple car crash turn into a PR nightmare? It’s when you stop hitting the ball (or the truth) straight. He may be the greatest golfer, but he sure can’t tee-up a public relations campaign. Obviously his attorney ha...
Does ‘Since’ Matter?
In advertising we make great efforts to include “since” in our names. Some even use it as a tagline: ‘GBL bank since 1888.’ How about Facebook, since 2006? In this new economy, does ’since’ matter? In t...
Oprah Network
I cheered for Oprah as she announced her retirement from broadcasting. I booed her cable network which I believe will be a flop. Oprah produces a great 60-minute show, but that is nothing like a 24-hour network. Just look at the Big 10 Network...
LOL with You
The next time you give a speech, tell a joke, or make a presentation, make sure you bring along your own laughers. A premise called ’social proof’ will make you funnier. What really is funny, is when asked, people insist that other ...
Expensive Wines Taste Better
It is now a fact: The more expensive the wine, the better the taste. I drink a lot of wine and I’ve found some good bottles for $15. But the truth is, I enjoy the expensive bottles more. And now I know why — it’s all market...

