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MARKETING AND ADVERTISING
http://advertising-review.blogspot.com
marketing and advertising are integrated - "both marketing and advertising have deep elements" - a set of elements combination is that we call as a strategy
- Author: marketing and advertising
- Listed in: Marketing Sales
- Tags: Marketing Advertising
Recent Posts
Affirm And Sharpen Your Tag Line
You can choose one segment or more segments to be targeted. One target is better than multiple layers. Positioning is made according to the target selection. After you choose a target, you have to research its insight. Multiple layer or multiple segm...
A Sniper Will Shoot Accurately
Three older posts reviewed about segmenting, targeting, and positioning. Segmenting. targeting, and positioning are the elements of marketing strategy. Why are those called as strategically elements? Whatever your product, segmenting, targeting and p...
Positioning Is Your Promise
We have talked about segmenting and targeting in the past reviews. Segmenting will be followed up by targeting. Once you have to slice the market into any layers. Each of the layers must be analyzed. The analyzing process is called as segmenting, and...
Psychographic Segmentation
Existing market is easier to be segmented than new market. That is easy to cut existing market to any slices because existing market has cluttered by competitors. Customer’s needs, wants, and demands have emerged and satisfied. If your product incl...
Threat Pushes Creativity
Threat must be detected before thinking about opportunities. Threat will be barriers for all company. Your company’s weakness is not a threat. Threat comes from outside. It may come from competitor efforts, government’s rules, the changing of cus...
Objectives Have To Be Clearly Declared
In the past review, strategy is called as a “driver” for marketing programs. This review will illustrate objectives as the destination that must be reached by overall marketing team. The word “objectives” in this review refers to marketing ob...
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Posted: December 5th, 2009 | Report This Comment