Blog Detail
Marketing Black Pearls
http://marketingconsultants.uk.com
A blog created by a group of marketing practitioners and consultants to discuss the everyday issues they face in creating excellent, creative marketing campaigns.
Recent Posts
Mobile Market Takes Off
Recently we have seen a significant growth in the number of business that are putting out success stories concerning the mobile marketing arena. In general they have been confined to quite large businesses. This seems to be related to the level of in...
More Marketing Consultancy Required
I was at a seminar for leading figures in the UK advertising industry earlier this week and I was surprised by a discussion in one forum. Few markets have been as ravaged by the recession and for many there is a revolution taking place. Industry watc...
Small Business Growth Online
A recent survey by the email marketing software provide Campaigner has shown that small businesses are invreasing turning to online methods to drive business growth. Key survey findings were: - 48% of the small businesses surveyed expeteced to gener...
Increased Marketing Investment
There has been much focus here recently on the contrast between UK GDP figures and the outlook surveys from purchasing managers. The equivalent survey in marketing and advertising is the IPA Bellweather survey. In line with other surveys it shows som...
Advertising Humour
This advert for the RAV4 is not a classic by any means, but it is a funny execution of a common theme. A couple is shown waking up in a house with a RAV4 in the driveway and the gag is the competition between them to be the one to drive the car. The ...
Marketing Goodwill
The jury is certainly still out at the moment. Markets that were quiet in the summer seem to have a bit more life in them, although money is still short and almost no one is investing large amounts of cash in anything. The political class have taken ...
