Blog Detail
Marketing DR
http://marketingdr.blogspot.com
Marketing DR examines and discusses great (and not so great) marketing practices. Ad campaigns, customer service, new product development, marketing and public policy issues, and book reviews are some of the topics you will find at Marketing DR. Join the conversation!
- Added on: Dec 10th, 2007
- Country: United States
- Language: English
- Author: Don Roy
- Listed in: Marketing
- Tags: Marketing Advertising customer service marketing strategy new products consumer behavior
Recent Posts
Cyber Monday E-Mails: Poster Child for Message Clutter
Message clutter is a problem marketers deal with in many communication channels. Traditional media such as TV, radio, newspapers, and magazines are plagued by a high volume of ad messages vying for consumers' attention. The action has moved to intera...
Tiger Woods\' Endorser Value Likely Unchanged
News of a traffic accident involving Tiger Woods created concern, followed by curiosity about how and why Woods had a wreck in the early hours of November 27. While there is a great deal of speculation about what happened, speculation that better fit...
Celebrity Endorsers Influence Buying Decisions... Occasionally
Celebrity endorsements can move a brand from relative obscurity to greater awareness among consumers and increased buzz in the marketplace. But, which types of celebrities resonate as effective endorsers? According to a recent Adweek Media/Harris Pol...
Digital Billboards: Value Added or Villain?
Digital billboards quickly came under attack after showing up on the landscape. A primary criticism of digital billboards is that they are unsafe in that they will distract drivers and cause traffic accidents. That assertion is based on... well, what...
What\'s Behind Costco\'s Power Struggle with Coca-Cola?
Costco finds itself embroiled in a pricing dispute with Coca-Cola. Unhappy with pricing the beverage giant is giving the warehouse club chain, Costco has responded by not restocking Coke products on its shelves. The company has taken its dispute publ...
Bite The Search Engine That Feeds You?
News Corp. Chairman Rupert Murdoch is leading the call for online media organizations to refrain from giving away its content. In particular, Murdoch views content from his company's The Wall Street Journal as too valuable to let non-subscribers get ...
