Recent Posts Tagged With 'emotional marketing'

• Power Marketing Tip 22: Magic Words Shape Relationships

  Posted on Thursday June 4th, 2009 at 18:13 in customer service, relationship building, emotional marketing, customer service horror

  Power Marketing Tips 22:Magic Words Shape Relationships It costs nothing except your attention to the words that you and your team use with clients and prospects - and with each other.Three relationship enhancing phrasesPlease, thank you and you're ...

• How to Market in a Downturn

  Posted on Friday April 3rd, 2009 at 16:55 in marketing research, recession, emotional marketing, marketing science

  How to Market in a DownturnHarvard Business Reviewby John A. Quelch and Katherine E. JoczIn this intriuging article the authors examine the reaction of consumers by their mindset. What a welcome change from the many analysts who only look at demograp...

• Make people smile - Validate them

  Posted on Monday March 23rd, 2009 at 09:15 in video, Networking, customer service, Public Relations, personal marketing, emotional marketing

  Want to see more smiling faces looking back at you? Validate people.Watch this video for three reasons:1. It will make you smile - guranteed.2. It is a nice story.3. It demonstrates the key principle of building relationships.Everyone should watch th...

• Customer Service Language - Missing in Action

  Posted on Wednesday March 11th, 2009 at 19:59 in customer service, marketing mistakes, relationship building, emotional marketing

  Customer Service LanguagePlease, thank you and you’re welcome - are missing in action.Language influences perceptions. Perceptions determine understanding and misunderstanding and hence beliefs. And people decide based on their beliefs.People decid...

• Power Marketing Tip 16: Leverage the Fear Factor

  Posted on Tuesday February 3rd, 2009 at 12:27 in marketing principles, marketing ideas, emotional marketing, free marketing tips, power marketing tips

  Power Marketing Tip 16Leverage the fear factor To market your business in turbulent times you must manage fears. There are three types of fears that can determine your success or demise.Your own fearsThis is the most dangerous set of fears that you ...

• Make the Emotional Sale

  Posted on Thursday April 24th, 2008 at 08:01 in personal marketing, emotional marketing

  Make the Emotional SaleTime for new running shoes.I’m a runner. I have completed a couple marathons and several half and ¾ marathons. As you might imagine my running shoes are important to me. I want them to fit right, feel right and provide good ...