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Marketing expert and author: george torok
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Marketing, presentation and communication skills from, George Torok, the co-author of Secrets of Power Marketing - the first guide to Personal Marketing for the non-marketing
Recent Posts Tagged With 'marketing principles'
Don\'t send Christmas cards unless
My advice to business owners is “Don’t send Christmas cards unless your Christmas card is Sham Wow different.”Why?Sending Christmas cards to clients and associates is a marketing activity. Thus it should pass the marketing activity test.All mar...
Barketing warning signs
Warning Signs of BarketingAs good as brand xClients speak of you in terms of being “as good as brand x”. That suggests that they see no noticeable difference between you. It’s a danger sign when your staff confides this to clients. Of course th...
Power Marketing Tip 27: Be Unfair
Power Marketing Tip 27:Be UnfairDominate your market by being unfair to your competition.Make it tough for them to compete against you. Don't be unkind or mean. Just offer your clients so much value that your competition screams, "That's not fair!"Yo...
New Running Shoes
New Running shoesI bought new running shoes today. If you examined my old running shoes you might wonder why I needed new shoes. The old shoes looked in near perfect condition – just a little scuffed. If you are not a runner that would be a perfect...
Weight Watchers marketing mistake - the momentum plan
Weight Watchers: The Momentum PlanWhat a dumb name.Weight Watchers has a program called “The Momentum Plan”.Why is that a dumb name?Because as any high school physics student knows, momentum is equal to mass times velocity. That means you can inc...
New Marketing Articles in Torok Library
New Marketing Articles in Torok LibraryIs Your Night Light On?I woke up in the middle of the night - which is not so unusual. But this time I noticed that the hallway looked extremely bright.I immediately wondered, “Why is the kitchen light on?” ...
Power Marketing Tip 16: Leverage the Fear Factor
Power Marketing Tip 16Leverage the fear factor To market your business in turbulent times you must manage fears. There are three types of fears that can determine your success or demise.Your own fearsThis is the most dangerous set of fears that you ...
My Apology to Nigel Wrench
My apology to Nigel WrenchYesterday I did a stupid thing. I wrote a nasty email to Mr. Nigel Wrench of Digital Art and Graphics.I aplogized directly to Mr Wrench. This is my public apology.When I received his email I did not remember that I had previ...
Bloopers, Boondoggles & Blunders
November 25, 2008, Report on Small Business, The Globe & MailNICK ROCKELBloopers, Boondoggles & BlundersThe blunder: An attempt at innovative promotion brought trouble the client never wanted.The lessons: Although Lowe Roche didn't set out to...
Science of Influencing Others
Science of Influencing OthersEnjoy this excellent article at Marketing Sherpa on the topic of influence while you can. It is only open until October 21.-----------------SUMMARY: Influencing others isn't luck or magic - it's science. There are proven ...
The legend of Colonel Sanders
Enjoy this informative, inspiring and insightful analysis of the legend of Colonel Sanders by Marketing expert, Perry Marshall. The following is an excerpt from Perry Marshall's ezine.-------------------Colonel Sanders' Secret KFC Recipe, Part 2Maybe...
Blackmail Selling
Blackmail is not a good sales techniqueYou’re great. Who says?You think that you are great – prove it.Yes – you should believe in your product, service and company. Yes you should make bold statements about that belief.Most importantly you shou...
Don't be a copycat
Don't be a copycat.Enjoy this tip from the "59 Seconds to Sales Success" - weekly tip from sales trainer and author, Kelley Roberston.-------------------Don't be a copycatThey say that imitation is the best form of flattery. That may be true but when...
Power Marketing Tips 06: Why is a Monet so valuable?
Power Marketing Tips 06: Why is a Monet so valuable?If it's rare - it's more valuableA painting by the French impressionist, Claude Monet, recently sold for $80 Million US. I'm not that big a fan of Monet so I'm sorry that I wasn't the seller.There i...
Power Marketing Tip 05: Business or personal?
Power Marketing Tip 05: Marketing - is it business or personal? Marketing is about building your business. However, if your marketing is not personal enough your business might fail. Your marketing should be both business and personal.Personal market...
WIIFM?
WIIFM?What's in it for me?Whenever you send a marketing message to your clients - they are playing this question in their head - WIIFM?What's in it for me?The less familiar you are to the message sender the stronger this question is - WIIFM?The less ...
Marketing is science
Marketing is Science Marketing is not art. It is a science. However it is a behavioral science and therefore an imperfect science. Anything dealing with human behavior is imperfect at best. Yet it is still a science. You can predict and measure cause...
Funerals learn from Weddings
What can funerals learn from weddings?The funeral business has faced massive changes and pressures from within and without over the past few decades.This article which appeared in the March issue of the Globe & Mail's Small Business magazine desc...
Personal Marketing
Personal MarketingWhat is personal marketing?Personal marketing means making your marketing more personal – connecting better with people. Personal is about people.Why should you be more personal in your marketing programs?Connecting with people is...
Marketing is everything you do
Marketing is everything you doMarketing is about sending messages. Think of all the ways you send messages – whether you intend to or not. What is most important is the unintended messages that you might be sending.The way you lookYour dress, manne...
Marketing is not a license to lie
Marketing is not a license to lieLet’s make something clear.Just because you are marketing does not mean you can twist or misrepresent the truth. Marketing is about telling the truth.Marketing is about telling your message is the most positive way....
The sixties
The sixties - a time frame or mindset?If you are a fan or child of the sixties than you will love this website. I did. I consider myself a child of the sixties even though I hit my teens in the late sixties. I was too young to get to Woodstock but I ...
Danger - marketing can be fun
Power Marketing Tips 01 - relaunch 2008If you were a past subscriber of my Power Marketing Tips then now is the time to resubscribe. Today the new version was launched. It has s new simple look and more importantly it will publish every two weeks. So...
Code Talkers
Code Talkers - DeceiversHave you noticed that some (many) companies talk in code?They say things that make you shake your head and think - "What the hell was that about?"Why do you think those companies do that?My theory is that they belong to one of...
Marketing Principles: Funeral Wants
Marketing principles: Funeral WantsPeople buy what they want not what they need.That is an important and powerful marketing principle. Yet it is one that many entrepreneurs get wrong because they are too busy deluding themselves with the myth of need...
Is your marketing message clear
Is oyur mraktenig mseasge clrae?George Torok is a bestselling author of Secrets of Power Marketing. Get your free copy of the special report "50 Power Marketing Ideas" and register for your free monthly marketing tips at www.PowerMarketing.ca ...
Tom Cruise getting Ducati superbike
There is an important marketing lesson about getting media coverage in this recent news item about the new Ducati superbike.Below is a copy of the news as reported on Yahoo News. If you Google "Tom Cruise Ducati" you will find the same item almost wo...
Enterprise Magazine: 10 Years!
Enterprise Magazine celebrates 10 years of publication.Congratulations to publisher, Hayden Bradshaw. The magazine business is a tough business. You have probably seen many magazines come and go. It's one of those businesses that look easy to outside...
Marketing: You are being watched
You are being watchedHello. If you work in customer service you are being scrutinized. You are being examined and your business is being judged. Perhaps you don’t own the business but it is still being judged based on your performance.If you own th...
Testimonial Power - The Economist
Testimonial Power – The Economist Client testimonials rock! They are one of the most powerful marketing tools you can use. If you aren’t using them – why not? If your excuse is that you don’t have client testimonials perhaps there’s a big p...
